Website Marketing Manager

This is not a remote position. This position will be based in our University Administration office located at 5555 Greenwich Road, Virginia Beach, VA 23462

Position Summary

Are you seeking a career at a university that promotes the enhancement of each student's professional and personal life through education? Then a career as a Website Marketing Manager with ECPI University may be for you!

The Website Marketing Manager is responsible for planning, executing, analyzing and optimizing the university's websites. In this role, you will focus on optimizing key sections of our websites (e.g. homepage, college pages, programs and other landing pages) as part of ECPI University's overall efforts to enhance brand awareness, engagement and enrollment. You will focus on delivering a clean digital experience that showcases university programs, and helps visitors to discover, research and initiate their educational journey with us.

You will work closely with marketing channel leads and align website content with the marketing calendar to support programs and campaigns. This role will also partner with developers, designers and analysts to improve the user experience.

The ideal candidate will be strategic and highly capable of testing, learning and making data-driven decisions to support the university's goals. We are seeking someone who is driven, well-organized and highly collaborative.

Primary Responsibilities

• Take primary responsibility for overall website performance, including engagement and inquiry conversion.
• Manage the website content calendar, ensuring support around peak seasons and key events for the university.
• Manage the day-to-day operations of ECPI University's websites, ensuring functionality, usability, and consistency across all platforms.
• Oversee design, structure, and content updates to support marketing, admissions, and academic initiatives.
• Work closely with internal stakeholders to integrate the websites into CRM and Lifecycle campaigns.
• Plan and implement site improvements, new features, and navigation structures to enhance the user experience.
• Analyze website and campaign performance to generate insights and incorporate into future planning.
• Ensure compliance with accessibility standards (ADA) and adherence to branding and design guidelines.
• Support search engine optimization (SEO) and web analytics strategies through effective content management and coding practices.
• Create and manage workflows that balance strategic priorities with intake requests from various stakeholders.
• Stay current with industry trends, emerging web technologies, and higher education best practices.

Education/Experience

• Bachelor's degree in Marketing, Communications or related field
• Minimum 3-5 years' experience in website marketing management, with demonstrated success.
• Experience managing websites using content management systems (WordPress preferred).

Skills/Abilities

• Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required
• Excellent problem-solving, communication, and collaboration abilities.
• Ability to balance analytical thinking with good design aesthetics
• Proficiency in Google Analytics required (Google Analytics Certification preferred)
• Knowledge of SEO principles, and best practices required
• Strong presentation skills with the ability to gain alignment on recommendations
• Understanding of layout principles, responsive design, and user experience (UX) concepts.

Why Join ECPI?

• Shape the digital front door for thousands of students.
• Play a key role in transitioning to modern platforms and technologies.
• Collaborative, mission-driven culture.
• Competitive salary plus full benefits.

Benefits of Employment

ECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below:

• Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
• Competitive compensation and medical/dental benefit plans
• PTO and holiday pay
• 401(k) participation with possible employer contributions

ECPI University is proud to be an Equal Opportunity Employer.