Director Of Product Marketing

Why Charlie Health?

Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they're met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.

Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection-between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we're expanding access to meaningful care and driving better outcomes from the comfort of home.

As a rapidly growing organization, we're reaching more communities every day and building a team that's redefining what behavioral health treatment can look like. If you're ready to use your skills to drive lasting change and help more people access the care they deserve, we'd love to meet you.

About the Role

Charlie Health is seeking a Director of Product Marketing to lead the strategy and execution behind how we market our care model, programs, and clinical innovations. From refining our existing programs and offerings to defining the strategy behind future launches, you'll own the positioning, messaging, and go-to-market approach that ensures our audiences-clients, families, providers, and payers-understand who we are, what we offer, and why it matters.

This is a highly cross-functional role at the intersection of marketing, clinical excellence, and go-to-market strategy. You'll partner closely with teams across Clinical, Growth, Communications, and Outreach to define and differentiate our programs, shape user experiences and website copy, and support the successful rollout of new initiatives across our rapidly expanding footprint.

We're a team of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If you're inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way, apply today.

Responsibilities

• Positioning & Messaging: Develop and maintain clear, compelling positioning and messaging frameworks for our core offerings and new product launches aligned with our stakeholder audiences (client, referrer, partner, payor).
• Go-to-Market Strategy: Own the GTM process for new programs and features, including audience research, messaging and material development, and cross-functional launch coordination.
• Clinical Marketing: Translate complex clinical concepts, research papers, and data into accessible, high-trust messaging for families, providers, and partners. Partner closely with the Clinical team to ensure accuracy and resonance.
• Customer & Market Insights: Lead research to deeply understand the needs, behaviors, and language of our relevant audiences-clients, families, providers, payers. Incorporate those insights into tactical changes to our marketing strategy and approach.
• Sales & Provider Enablement: Equip our internal and external-facing teams with the right messaging, content, and tools to tell our story effectively.
• Web & Content Strategy: Shape web copy and conversion-focused messaging across our site and digital experiences in partnership with growth and content teams.
• Cross-Functional Collaboration: Work across Product, Clinical, and Marketing teams to align messaging and GTM strategies to business goals and audience needs.
• Team Leadership: Manage and mentor junior team members, creating a culture of impact-driven, cross-functional partnership.

Requirements

• Bachelors degree
• 7+ years of experience in product marketing, brand marketing, or related roles
• Proven ability to craft compelling messaging and positioning for complex, multi-stakeholder products or services
• Strong cross-functional collaborator with experience working closely with GTM teams
• Exceptional writing and editing skills; comfortable translating complex concepts into clear, human-centered language
• Comfortable working with data and insights to inform messaging, validate assumptions, and iterate on strategy
• Demonstrated success leading marketing strategy for new program or service launches
• Highly organized and proactive, with the ability to manage multiple initiatives in a fast-paced environment
• Experience developing marketing content and campaigns across web, email, sales channels, and more

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

The total target base compensation for this role will be between $144,000 and $200,000 per year at the commencement of employment. In addition to base compensation, this role offers a target performance-based bonus. The target total cash compensation range, including potential bonus, will be between $159,000 and $220,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. #LI-HYBRID

Our Values

• Connection: Care deeply & inspire hope.
• Congruence: Stay curious & heed the evidence.
• Commitment: Act with urgency & don't give up.

Please do not call our public clinical admissions line in regard to this or any other job posting.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Charlie Health, please go directly to our Careers Page: https://www.charliehealth.com/careers/current-openings. Charlie Health will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Charlie Health will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Charlie Health Talent and People Operations professionals will only be sent from @charliehealth.com email addresses. Legitimate emails will never originate from gmail.com, yahoo.com, or other commercial email services.

Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.

At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.

Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.

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