Senior Product Marketing Manager (1698)

About Coresite

At CoreSite, we empower a more connected future through high-performance data centers and interconnection solutions. Recognized as a trusted partner in digital transformation, our strategically located facilities and innovative services enable businesses to connect, collaborate, and grow in an ever-evolving technological landscape.

Our culture is defined by operational excellence and a relentless drive for innovation. We foster a collaborative, inclusive environment where every team member is valued, wins are celebrated as a team, and ownership is part of our DNA. At CoreSite, we're not just building state-of-the-art infrastructure-we're creating a community of forward-thinkers committed to solving complex challenges and delivering exceptional customer experiences.

At CoreSite not only are we Committed to Excellence, but we also Build Connections, Own It, Do the Right Thing, Have Fun, and Win as a Team. Join us and be part of a team that is shaping the future of digital infrastructure while nurturing your professional growth and success.

Product Marketing Manager Role:

As a member of the company's Marketing team, the Senior Product Marketing Manager will serve as a product and marketing expert, translating insights from prospects and internal teams into impactful initiatives that generate pipeline, support sales, and drive successful product launches. The Senior Product Marketing Manager will use their passion for technology, a strategic mindset, and expertise in audience segmentation and targeting to help shape and execute marketing efforts.

The Senior Product Marketing Manager plays a critical role in driving go-to-market ("GTM") strategies and accelerating the adoption of CoreSite's colocation and interconnection products. Positioned at the intersection of Product, Marketing, Sales, and Engineering, the role requires a strong grasp of both customer needs and technical capabilities to effectively collaborate across functions, as well as the ability to operate with a high-level of autonomy. Working closely with the Vice President of Marketing, Sales Development, and technical stakeholders, this role will help define and build the product marketing function at CoreSite with ownership of key areas such as strategic program planning and execution.

Duties:

• Serve as the product expert, collaborating closely with Product, Engineering, Sales, and broader Marketing teams to ensure alignment and consistency in messaging and strategies.
• Develop clear, compelling, and effective sales and partner enablement training materials (e.g., battlecards, demos, presentations, frequently asked questions, and trainings) that simplify CoreSite's complete suite of interconnection solutions for non-technical audiences.
• Establish and maintain a competitive intelligence program that informs GTM strategies, shapes product positioning, and empowers the Sales team with data-driven, actionable insights.
• Drive cross-functional alignment between Marketing and Sales teams, ensuring product marketing programs support pipeline generation, sales engagement, and new customer acquisition.
• Direct and lead important business-critical initiatives responsible for increasing annual product revenue and influencing marketing budget investment decisions.
• Direct and lead cross-functional product launches, from inception to execution.
• Define, design, build, and scale repeatable marketing and sales playbooks, competitive programs, and high-quality technical content, ensuring they align with corporate marketing objectives, brand guidelines, and product value propositions.
• Lead customer and prospect segmentation initiatives by continuously enhancing customer profiles and buyer personas.
• Partner closely with demand generation teams to develop and execute highly targeted, compelling colocation and interconnection marketing campaigns.
• Partner with Vice President of Marketing and Sales Development to manage company's analyst relations function by responding to industry research analyst inquiries, collaborating with technical experts to build briefing materials, regularly monitoring and reporting on key research notes and reports.
• Create a structured competitive reporting framework to deliver regular insights and strategic readouts to Marketing department leaders and key stakeholders.
• Promote and demonstrate the behaviors consistent with CoreSite's culture and core values.