Marketing Director

Responsibilities:

• Define and establish the Marketing function from the ground up, laying the framework for all metrics and KPIs, processes, partners/resources, tools and technology
• Build a scalable demand generation engine to increase the quality and quantity of leads, leveraging a strategic combination of organic and paid, digital and non-digital channels and tactics. Enable the sales team to increase revenue and wallet share across various customer segments and markets
• Refine division’s GTM strategy by enhancing understanding of target customers, through detailed customer segmentation
• Build and execute on an integrated rebranding strategy which unifies all of BPG's brands with a clear story, value proposition, brand voice and tone. Incorporate the above into refined messaging and positioning that increases internal and external awareness and clarity around Company offerings
• Own and amplify internal external communications regarding mission, brand and culture, for all division brands   
• Build thought leadership content to position BPG as the most innovative company in its industry

Skills: 

• Holistic Marketing leadership experience with proven ability to 1) drive pipeline and sales growth, and 2) have a positive and transformational impact on brand
• Experience building the Marketing function from the ground up and/or driving transformation vs. optimizing the BAU
• Demonstrated ability to drive growth in digital B2B economy, with deep expertise across broad range of digital demand channels and tactics, as well as non-digital channels (trade shows, events, etc.)
• Solid experience in the B2B manufacturing or automotive space,
• Hands-on approach with a growth and innovation mindset, ability to be scrappy and resourceful, with experience leveraging 3rd-party resources (PE-backed experience is a plus)
• Proven track record in growing digital and social media following