Mortgage Marketing Strategist

Job Description:

Partner with the Mortgage Marketing Senior Brand Strategist and Mortgage Marketing Director to provide strategic marketing support across a variety of platforms and initiatives. This role involves shaping and supporting technology solutions across marketing automation, CRM, content management, analytics, testing and optimization, social media, and paid advertising-helping to drive both brand awareness and sales.

The Mortgage Marketing Strategist serves as a bridge between business segments and the marketing department, collaborating with leaders across the company to identify opportunities, solve challenges, and bring smart marketing ideas to life.

We're looking for someone who brings a mix of creativity, strategy, and follow-through-someone who enjoys turning big ideas into real results.

As the Mortgage Marketing Strategist, you may look forward to:

• Reviewing and evaluating requests and communicating, summarizing, and preparing responses or redirecting as needed
• Developing and executing multi-touch campaigns that align with business goals, brand standards, and local market trends
• Driving improvement in marketing platforms and campaigns
• Assisting in managing workflow
• Assisting with Project Management of company-wide projects
• Creating Content for Social & Digital strategies for brands
• Providing marketing training for Loan Officers & partners
• Providing sales presentations for Loan Officers & partners
• Creating strategy plans for assigned brands and Loan Officers using existing marketing platforms.
• Organizing and attending company and partner events; serving as a brand ambassador to represent the company professionally
• Traveling to business locations across Virginia, North Carolina, Maryland, and Pennsylvania, as well as occasional attendance at industry events and conferences.
• Writing creative briefs for marketing deliverables
• Providing strategic insights and solution recommendations to clients
• Obeying all applicable federal laws, rules, and regulations relating to Anti-Money Laundering (AML) including the Bank Secrecy Act (BSA)

You are a person who (required skills):

• Experience using Microsoft Office Suite in a professional work environment
• Intermediate-level Microsoft Excel skills
• Well-organized with an ability to prioritize and multi-task
• Strong verbal and written communication skills
• Strong public speaking skills
• Ability to exercise discretion and sound judgment when dealing with confidential information
• Working knowledge of Google Adwords, SEO, SEM, Social Advertising, Email Marketing, and Adobe Creative Suite
• Ability to work independently and as a team member
• Ability to demonstrate flexibility as demands and priorities change
• Ability to interpret and apply policies and guidelines effectively

You'll be better prepared if you have (desired skills):

• Two years of Advertising Account Management experience
• Demonstrated ability to resolve conflicts with creativity and authority while maintaining a professional relationship
• Ability to control situations or events in the absence of higher authority
• Ability to make recommendations or decisions that affect office operations and activities
• Demonstrated experience managing a complex calendar
• Proven experience in marketing project management, preferably in a sales-driven environment.

Physically you can anticipate to:

• Express or exchange ideas by means of the spoken word via email and verbally.
• Exert up to 10 pounds of force occasionally, use your arms and legs, and sit most of the time
• Have close visual acuity to perform activities such as analyzing data, viewing a computer terminal, reading, and preparing documentation
• Not substantially exposed to adverse environmental conditions
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential responsibilities.

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