Sr. ABM Marketing Manager

POSITION SUMMARY:

Netradyne is looking for a strategic and data-driven Senior ABM Marketing Manager to lead our account-based marketing initiatives and help us scale our enterprise outreach. You will work closely with sales and marketing leaders to develop and execute high-touch marketing programs to move target accounts through the sales pipeline. You will also collaborate with operations, media relations and other cross-functional teams to implement these programs.

Netradyne is a fast-growing company creating cutting-edge AI technology to make our roads safer. Our fleet solutions save lives, improve safety, create efficiency, and impact profitability.

ESSENTIAL FUNCTIONS:

• Partner closely with sales and cross-functional teams to integrate ABM initiatives with broader go-to-market strategies, ensuring seamless execution and measurable business outcomes.
• Own the strategy, planning, execution and measurement of strategic 1:1 and 1:Few ABM programs for target accounts, leveraging data-driven insights to accelerate deal cycles, drive revenue growth, and expand account penetration.
• Design personalized multi-touch campaigns which include digital strategies, executive experiences, and account- and persona-specific messaging.
• Plan and execute first-party bespoke events--in person and virtual.
• Plan presence at and attend events and trade shows, regional events and other in-person opportunities.
• Develop and implement strategies to help nurture leads for Sales' target accounts.
• Help create customized marketing materials for target accounts.
• Continuously optimize programs based on data and Sales feedback.

QUALIFICATIONS:

• Bachelor's degree or equivalent industry experience required.
• Minimum 8 years of relevant B2B marketing experience.
• Proven success in planning and executing ABM campaigns that drive pipeline and revenue.
• Strong understanding of B2B buyer journeys and enterprise sales cycles.
• Experience with ABM platforms and CRM/marketing automation tools.
• Data-driven mindset with the ability to interpret metrics and optimize campaigns.
• Experience managing and implementing regional events, executive/bespoke events, webinars, trade shows, and third-party sponsorships.
• Experience with analytics and a passion for proving marketing results across the marketing and sales funnel.
• Excellent project management, communication, and relationship-building skills.
• Willingness to travel up to 50% as needed.

EDUCATION:

• Bachelor's degree or equivalent industry experience required.

This position reports to our San Francisco office 2x per week

Compensation Package:

• Annual Salary: $145,000 - $180,000 + eligibility for yearly bonus
• Company equity
• Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
• Generous PTO and Sick Leave
• 401(K) with generous company match
• Disability, Life Insurance and Ancillary Benefits
• And much more!