Senior Director, Head of Marketing, US Kidney - Pove

Vertex is seeking a talented leader to join our US Kidney Business Unit to support our aspirations of bringing Povetacicept, a Phase 3 investigational therapy that has the potential to transform lives across multiple serious diseases, to patients.  

The Senior Director, Head of Marketing, US Kidney - Pove leads the povetacicept marketing team for the US Kidney Business Unit, which is preparing for potential commercialization of an investigational therapeutic being studied for the treatment of Immunoglobulin A nephropathy (IgAN) and other B cell-mediated diseases. This role will recruit, develop, and retain a high-performing marketing team, develop the launch strategy, and ensure execution of launch prep activities. Functional marketing oversight spans across HCP, Patient, Unbranded, and Thought Leader Marketing. We are seeking a candidate that has a strong track record in US commercial roles in highly competitive therapeutic areas, demonstrated success in coaching teammates, and the ability to thrive in a fast-paced, innovation-focused environment. This role reports to the Vice President of the US Kidney Business Unit and is a key member of the BU leadership team.  

Key Responsibilities 

• Drives the evolution and implementation of our go-to-market model, cross functionally leading the launch plan to execute against our aspirations of bringing potentially transformative therapies to patients across multiple diseases 

• Builds the marketing team, and coaches the team to deliver exceptional results and operate as a high performing team 

• Leads the brand strategic and tactical plans including the annual planning process and related execution  

• Leads team to create commercialization campaigns including compelling key messages, unbranded disease education and branded patient and HCP campaigns 

• Seeks a deeper understanding of the market landscape through insight generation to best position Vertex therapies for success 

• Drives innovative use of data and technology to deliver with agility, clear evaluation of ROI for all activities  

• Defines performance goals and tracks performance against those goals as we prepare for launch, including leading the cross functional launch readiness team 

• Provides input into forecasting assumptions, both short-term and long-term 

• Maintains a high degree of external focus with significant customer and field team engagement 

• Develops strong partnerships with cross-functional teams to support business goals 

• Collaborates with communications review committee to approve materials for use with customers 

• Manages agency partners and team to ensure on budget and timely deliverables 

• Role models and instills a culture of compliance focused on ethics and integrity in all we do  

Required Education and Experience 

• Bachelor's degree 

• Typically requires 12 years of work experience and 5 years of supervisory/management experience, or the equivalent combination of education and experience 

• Additional preferred experiences:  

• Specialty product launch experience 

• Work within highly competitive markets 

• Kidney experience 

Required Skills 

• Experience defining the strategy for a brand or portfolio of products in a highly competitive space 

• Ability to oversee generation of insights, and apply those insights to business problems/opportunities 

• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources 

• Exceptional working knowledge of market forecasts and relationship of business drivers to revenue 

• Exceptional working knowledge of MS Office applications, including PPT, Excel and Word 

• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.) 

• Experience managing teams and individual staff members