Senior Marketing Manager, App Store Optimization

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX's unparalleled content portfolio-news, sports, and entertainment-directly to consumers via an innovative subscription streaming service.

Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content-and built with the full support of Fox Corporation-this venture combines entrepreneurial energy with deep media expertise.

Our vision is to create a unified, modern viewing experience that puts the consumer first-seamlessly integrating live and on-demand content across platforms.

At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We're assembling a world-class team to deliver on that vision-and we're just getting started.

ABOUT THE ROLE

The Sr. Marketing Manager, App Store Optimization (ASO) will lead the strategy for FOX's new subscription streaming app, driving visibility, installs, and conversion across mobile and connected TV platforms. This role will also support optimization efforts for FOX's broader app portfolio, owning initiatives across keyword strategy, metadata, creative assets, and performance analysis to improve app rankings and user acquisition. The ideal candidate combines deep ASO expertise with cross-functional leadership, data fluency, and a passion for innovation.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Develop and lead ASO strategy for the launch of FOX's new streaming app and ongoing optimization of FOX's app ecosystem across the Apple App Store, Google Play, and CTV platforms (e.g., Roku, FireTV, Samsung)

• Optimize metadata and creative assets-including keywords, descriptions, screenshots, videos, and icons-to boost app visibility and conversion

• Partner with the design studio to guide creative development and ensure assets align with platform guidelines and broader marketing goals

• Drive continuous improvement through A/B testing and experimentation, leveraging insights to refine app listings and improve performance

• Monitor platform trends and algorithm changes to maintain best-in-class ASO practices

• Use ASO tools (e.g., MobileAction, App Store Connect, Google Play Console) to track performance, identify growth opportunities, and optimize keyword and conversion strategies

• Act as the primary liaison for app store initiatives and vendor relationships; collaborate closely with product teams on launches, content updates, and feature rollouts

• Deliver actionable, data-driven insights and strategic recommendations to executive leadership

• Manage and mentor direct reports, fostering professional growth and ensuring high-quality execution

WHAT YOU WILL NEED

• 6+ years of digital marketing experience with a focus on ASO, app growth, or mobile acquisition

• Proven success supporting app or product launches, ideally in the streaming, entertainment, or subscription space

• Strong analytical skills with the ability to turn complex data into actionable insights

• Experience leading cross-functional initiatives with product, design, engineering, and analytics teams

• Deep understanding of app store ecosystems, ranking algorithms, and ASO best practices

• Proficient in app intelligence tools such as App Store Connect, Google Play Console, MobileAction, or similar platforms

• Excellent communication and presentation skills; comfortable engaging with executive stakeholders

• Demonstrated ability to manage multiple stakeholders and brands in a fast-paced environment

NICE TO HAVE, BUT NOT A DEALBREAKER

• Interest in leveraging AI tools to enhance workflow and drive innovation

#Ll-Hybrid

Learn more about Fox Tech at https://tech.fox.com

#foxtech

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-165,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.