Vice President, Digital Health & Wellness

More about the role:

We are looking for a Vice President of Digital Health to join our growing Health & Wellness practice. This person will be leading digital activities at a strategic level for one of our marquee accounts in diabetes, rare disease, oncology, hematology, or immunology.

The Vice President, Digital Health & Wellness, will lead the development and execution of comprehensive digital marketing and communications strategies for healthcare and pharmaceutical clients. This includes driving patient engagement, healthcare provider (HCP) communications, and brand visibility through innovative digital channels, while ensuring compliance with regulatory requirements (FDA) and current platform best practices. The role requires a forward-thinking leader who can deliver integrated campaigns that combine digital strategy with public relations, social media, influencer and content marketing, and data-driven insights, as well as basic/foundational knowledge of paid media and Artificial Intelligence tools. Experience in both branded and unbranded pharmaceutical initiatives across digital media, particularly on social (e.g., majority of Meta, LinkedIn, TikTok, Snapchat, YouTube, etc.), is critical.

The Health & Wellness team at Burson is one of the largest and most innovative groups in the space. We have pushed the limits of traditional healthcare communications with a complete 360-degree integrated offer for our clients; social, digital, data, brands, celebrity, influencer, science, corporate, consumer, paid media, etc. We are a group of people who work hard as a team to continue building our reputation as visionaries in the industry. We are looking for individuals who want to challenge both themselves and the status quo.

What you'll do:

• Oversee integrated digital programs across social/digital media, influencer partnerships, content strategy and creation, digital advertising, integrated paid media activities (SEO/SEM/email marketing), and more.
• Lead digital strategy for pharmaceutical clients, driving patient and HCP engagement, brand awareness, and thought leadership initiatives.
• Ensure all digital content complies with FDA and industry regulations, managing legal, regulatory and medical review processes.
• Provide strategic counsel on digital innovation and the use of emerging technologies (AI, VR, telehealth) to enhance engagement and patient care, including the application of proprietary tools.
• Serve as the primary digital lead for key healthcare accounts, managing both day-to-day execution and long-term planning.
• Partner with PR and account leadership to align digital efforts with broader marketing and communications campaigns.
• Build and maintain strong client relationships, offering insights to leverage digital trends for measurable business impact.
• Mentor and lead cross-functional digital teams, ensuring skill development and execution of best-in-class campaigns.
• Direct the execution of data-informed, paid and organic campaigns across multiple digital platforms, including programmatic and influencer initiatives.
• Use analytics to measure KPIs (engagement, reach, ROI), optimize performance, and guide future strategies.
• Monitor evolving digital healthcare trends to identify opportunities for innovation and client differentiation.

Experience that contributes to success:

• 10+ years of experience in digital marketing and communications, with at least 5+ years focused on the pharmaceutical or healthcare industry.
• Proven experience developing and executing successful digital strategies for pharmaceutical clients, including patient engagement and HCP communications.
• Deep understanding of FDA and other regulatory guidelines related to digital pharmaceutical communications.
• Expertise in digital marketing channels, including, social media, content marketing, digital advertising, analytics and integrated paid media.
• Strong leadership and team management experience, with a track record of building high-performing teams.
• Excellent client management skills, with experience leading senior-level client relationships.
• Strong analytical mindset with the ability to translate data into actionable insights and recommendations.
• Exceptional communication and presentation skills, with the ability to convey complex digital concepts to both internal and external stakeholders.
• Familiarity with pharmaceutical product launches, lifecycle management, and patient journey mapping.
• Experience in developing US, local market and, global digital campaigns for pharmaceutical brands.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.