Growth Marketing Associate

Noom is on a mission to help people live better, longer. We're a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We're a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, whether fully-remote or in one of our offices, you'll see the impact of your work on the world.

Noom's Growth Marketing team plays a critical role in driving user acquisition and advancing our mission of helping people live healthier lives. We're a data-driven, collaborative group focused on building and scaling innovative campaigns that fuel our continued growth.

About the Role

Our Growth Marketing team is looking for a Growth Marketing Associate to help us scale and optimize our paid search program, with additional opportunities to support paid social. This is a hybrid role with a strong emphasis on Google and Microsoft Ads, where you'll work hands-on to launch, manage, and optimize performance-driven campaigns across Search, Performance Max, Shopping, YouTube, and Display.

You'll also contribute to our paid social efforts-especially Meta-by helping execute campaigns that complement our broader acquisition strategy. The ideal candidate is data-driven, detail-oriented, and eager to grow their expertise across both paid search and paid social in a fast-paced, collaborative environment.

You Will

• Campaign Execution & Optimization: Build, launch, and optimize performance campaigns across Google Ads and Microsoft Ads (Search, Performance Max, Shopping, YouTube, GDN) using platform UI and Google Ads Editor.
• Paid Social Support: Assist in launching and optimizing Meta Ads and other paid social campaigns to support integrated acquisition goals.
• User Acquisition: Help drive growth by acquiring high-quality users efficiently through performance media.
• Data-Driven Optimization: Analyze performance using platform and analytics tools to identify levers for improving CAC and ROAS.
• Budget Management: Managing ad budgets, allocating spend across campaigns and channels, and maximizing return on investment.
• Channel Innovation: Assist in testing emerging ad formats and features across Google and Microsoft to find new pockets of growth.

About You

If you're interested in shaping the future of health by acquiring users through cutting-edge digital marketing strategies, this role may be for you!

You Have

• 1-2 years of experience managing performance campaigns in Google Ads and/or Microsoft Ads, ideally focused on acquisition.
• 1+ year experience running conversion-based campaigns in Meta, a plus.
• Hands-on experience with Search and Performance Max, with bonus points for exposure to Shopping, YouTube, and GDN.
• Comfort with using Google Ads Editor for bulk actions and campaign structuring.
• Highly analytical and excited to dig into campaign performance, spot trends, and act on data.
• Strong verbal and written communication skills, with high attention to detail
• Strong attention to detail, organizational skills, and a bias toward action.
• Bonus: Experience in fast-paced or agency environments, healthcare, or lead gen funnels.

What Makes This Job Amazing

• Work hands-on with industry-leading platforms like Google and Microsoft Ads, including Search, Performance Max, Shopping, YouTube, and Display
• Collaborate with a high-performing team in a fast-paced, growth-focused environment to drive efficient user acquisition.
• Gain exposure to a diverse set of performance marketing channels to expand your expertise.
• Contribute directly to Noom's mission of helping people live healthier lives through innovative and data-driven marketing.

Base Salary

• The US base salary range for this full-time position is $78,000 - $106,000.
• The range displayed on each job posting is based on Noom's estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, and scope. This range is not inclusive of any discretionary bonus or equity package.

Other Elements of the Rewards Package

• Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:

• In-office Locations:

• New York, NY, USA

• Princeton, NJ, USA

• Remote location(s): United States

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

We're more than a health tech company-we're a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. With a strong remote culture, as well as offices in NYC and Princeton, we've been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz-including honors for technology and diversity.

Join us in shaping the future of health. Whether you're remote or in-office, you'll be part of a passionate, mission-driven team working to make the world a healthier place-one habit at a time.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities.