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Specialist, Affiliate Marketing, Tiktok Shop

SharkNinjaNeedham, MA

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Job Description

We are seeking a dynamic and innovative Affiliate Marketing Specialist, focused on TikTok Shop to support the growth and performance of SharkNinja's presence on TikTok Shop. The Affiliate Marketing Specialist will be responsible for the day-to-day operations and execution of TikTok Shop strategies, working closely with internal teams and creators to drive product visibility, engagement, and sales. This is an exciting opportunity for an Affiliate Marketing Specialist to join a fast-growing, high-priority digital commerce channel at an innovative, consumer-first brand.

Responsibilities:

  • Affiliate Management and Growth: Work directly with our top affiliates and ensure they're set up for success on a daily/weekly basis and continuously diversify
  • Content & Creator Coordination: Collaborate with influencers, content creators, and TikTok partners to generate high-converting video content and live streams.
  • Campaign Execution: Support the planning and rollout of product drops, platform-wide campaigns, and promotional events in alignment with marketing calendars.
  • Performance Tracking: Monitor sales, traffic, and engagement metrics; gather insights to recommend optimization strategies for content, product selection, and creator partnerships.
  • Platform Partner Management: Liaise with TikTok Shop representatives and manage day-to-day communication to stay current on platform tools, best practices, and trends.
  • Trend Monitoring: Track TikTok trends, hashtags, and product discovery patterns to recommend content strategies and capitalize on viral opportunities.

What You'll Bring:

  • 1-3 years of experience in e-commerce, digital marketing, or social commerce (experience with TikTok Shop or similar platforms highly preferred)
  • Strong understanding of TikTok's platform, algorithm, and user behavior; familiarity with short-form content trends
  • Experience working with creators/influencers and managing content partnerships
  • Data-driven mindset; comfortable analyzing performance metrics and making recommendations
  • Proficient in tools like Excel, Google Analytics, and TikTok Shop analytics dashboards
  • Strong organizational skills with attention to detail and the ability to manage multiple initiatives simultaneously
  • Excellent communication and collaboration skills
  • Excitement for new commerce formats, storytelling, and engaging consumer experiences

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