Director Of Wholesure Marketing

Job Title: Director of Centralized Wholesure Marketing

About Wholesure

Wholesure is one of the largest groups of wholesalers, binding authorities, and MGAs in North America, led by entrepreneurs like you. We bring you speed, expertise, and personal service-enabled by tech. We serve P&C, Specialty, Life, and Employee Benefits with broad market access.

Wholesure is a $3.3B written premium operation with over 40,000 retail agency relationships nationwide, offers broad market access, technical expertise, and personalized service to meet the unique needs of clients and their customers. Currently, Wholesure has digital capabilities that generate around $300m in written premium and looking to expand!

The Role:

As the Director of Centralized Wholesure Marketing, you will lead our website content strategy and partner with cross-functional teams to create a best-in-class user experience and drive business growth. This role requires a unique blend of strategic vision, project management expertise, product marketing mindset, and a passion for achieving measurable results. Serving as a team leader, you will play a pivotal role in enhancing our online presence and generating revenue through impactful content and conversion strategies that align with our SEO and paid media plans. This role will oversee a dedicated marketing and digital team, initially supervising approximately 4 to 6 employees, with the potential to expand the team as the organization continues to grow

Responsibilities:

● Collaborate with key stakeholders, including growth marketing, SEO, sales, partnerships, and product teams, to understand content requests and align them with overall business priorities that result in traffic, engagement, and revenue growth.

● Develop and communicate a content marketing roadmap based on strategic goals, audience insights, competitive analyses, and expected ROI.

● Map the customer journey with product and UX teams to identify opportunities for improvement and implement data-driven solutions to enhance user experience and conversion rates.

● Partner with product and engineering teams to address technical requirements and ensure seamless integration of content.

● Optimize website content for search visibility in collaboration with the SEO team.

● Monitor website performance metrics and implement strategies to continuously improve user experience and drive conversions.

● Collaborate with product and marketing colleagues on testing different sales funnel variations that drive marketing and product decisions.

● Benchmark performance against industry standards and competitors to maintain a leading-edge user experience.

Skills and Qualifications:

● Bachelor's degree; advanced degree is a plus.

● 5+ years of experience in marketing strategy, website marketing, product marketing, or related roles, preferably in a fast-paced and high-growth D2C environment.

● 5+ years of management experience with the ability to motivate and develop a high-performing team.

● Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence senior leadership on strategic direction.

● Strong strategic thinking, problem-solving abilities, analytical skills, and attention to detail, with a deep understanding of business objectives and audience needs and delivering against those.

● Successful track record creating customer journey mapping and new customer conversion paths, such as new landing pages, product pages, blog posts, etc.

● Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.

● Proficiency in web analytics tools (e.g., Google Analytics and Heap) and content management systems.

● Experience in project management and roadmap development preferred.

● Familiarity with SEO best practices and principles.

Compensation

$200,000 to $225,00 range with some type of annual bonus based on revenue growth generated from marketing/digital division.

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