Director, Digital Media- Social Media Strategy

Position Summary...

As Director, Social Media Strategy, you will play a crucial role in growing and evolving the strategy for Walmart’s organic social channels (@walmart, @walmartfashion), ensuring that we are consistely moving at the speed of social and retail and connecting the brand to culture. In this role, you’ll drive Walmart’s brand fandom through engaging & inspiring content that makes social users say “okayyy, Walmart!” and you’ll be responsible for leading a dynamic team of social marketers responsible for developing strategies to support key business priorities.

Your work will enable us to make true connections between social communities & the Walmart brand through creative & entertaining storytelling that shows how Walmart delivers on its “Save money. Live better.” ethos. You’ll also be part of an incredible team of social media marketers focused on delivering impactful business outcomes and breakthrough customer experiences – all driven by the power of social media.

You’ll be expected to translate cultural insights and customer behavior into breakthrough creative strategies that drive engagement, loyalty, and conversion. You’ll serve as a key voice in cross-functional leadership forums, advocating for the role of social in omnichannel marketing plans and elevating how Walmart shows up in the digital world. With a deep understanding of social trends, platform nuances, and audience behavior, you will ensure our content connects Walmart to culture in meaningful ways that provide value to our audiences.

You will also play a key role in identifying and testing innovative content formats and social-first storytelling opportunities that set new standards for retail marketing. This includes managing budgets, ensuring brand consistency, and fostering a collaborative environment where experimentation and agility are encouraged. By leading with both data and empathy, you’ll ensure Walmart’s social presence is both performance-driven and human-centered.

What you'll do...

• Developing Walmart’s social strategy across priority and emerging platforms 
• Leading a team of social media strategiests responsible for the planning and implementation of Walmart’s organic social strategy across multiple platforms  
• Owning the relationship with the Walmart Creative Studio internal creative team & other social and creative agency partners to ensure an on-brand content strategy that pushes our social strategy to new heights 
• Ensuring meticulous planning and execution of social content and campaigns
• Collaborating closely with cross-functional partners to unearth growth opportunities & marketing activation synergies 
• Establishing, tracking and reporting on social KPIs and analyze social data & performance to identify insights that inform optimization recommendations 
• Connecting with social platform partners & social industry news to stay on the pulse of first-mover opportunities 
• Developing and implementing processes that drive efficiency and enable Walmart to move at the speed of retail and social 
• Championing the Walmart customer in everything you do

You’ll sweep us off our feet if you have:

• Strong leadership skills, with proven ability to remain agile based on the ever-changing social and cultural landscape 
• Excellent communication and influencing skills 
• Your finger on the pulse of cultural and social trends
• A proven track record of leading social media campaigns at the speed of social
• Deep experience working cross-functionally with different teams to successfully inspire creativity & innovative thinking
• A thorough understanding of the current social media ecosystem, platform nuances, trends, & tools and thrive on discussing the current cultural zeitgeist
• A passion for pushing the horizons of how social media shapes culture

Minimum qualifications: 

• BA/BS in Business, Marketing, Communications or related field (or equivalent experience)
• Minimum 6+ years of experience leading the development of social media campaigns or related field plus 3 years supervisory experience 
• Proven ability to build relationships quickly, influence without direct authority, and work collaboratively with both peers and leadership
• Data-driven mindset with experience in measuring & communicating social media performance metrics & how it contributes to larger business goals

• Strong judgement and the ability to think strategically, knowing when to trust your gut to make quick decisions
• Outstanding project management & organizational skills with the ability to appropriately prioritize and meet deadlines in a dynamic, fast-paced environment 
• Comfortable giving and receiving feedback, dealing with ambiguity, and engaging in challenging discussions

About Walmart Marketing

Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.

Benefits & Perks:  

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. 

  

Who We Are 

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com 

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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The annual salary range for this position is $132,000.00-$264,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
or related field.
3 years' supervisory experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America