Senior Manager, Brand

The Senior Manager, Brand Management is responsible for shaping and overseeing the implementation of brand strategies for assigned consumer segment. Drive the insights, strategy and consumer group direction for merchandising and marketing, and collaborate with product design and development, ensuring programs are on strategy and plan. Develop the long-term story, product direction, and manage relationships with licensed partners in to drive traffic & revenue.

Responsibilities:

• Brand direction and strategies
• Define brand standards
• Identify product opportunities and gaps
• Ensure product packaging is consistent with brand guidelines
• Create needs assessment for training
• Accurate and thorough analysis of brand performance
• Provide data-driven insights regarding brand performance

Required Qualifications:

• 10 years' experience in related fields
• Bachelor's degree
• Skilled Negotiator
• Expert oral and written communication skills
• Proficiency with Microsoft Office Suite

Preferred Qualifications:

• Brand management, Partnership or Licensing background
• MBA or master's degree in related field.
• Contract review and Negotiation experience
• Specialty retail or experience with children's brands
• Skilled with Microsoft Office Suite

Behavioral Traits for Success:

• Driven to achieve results that align with the strategic goals of the organization
• Initiative, sense of urgency, and the ability to stay focused on results despite changing conditions
• Analytical approach to decisions
• Ability to purposely drive toward results while problem-solving and engaging the commitment of others
• A leadership style that is goal-oriented yet motivates, trains, and engages others
• Learns quickly and thoroughly
• Effective delegation
• Results focus on idea generation, use of analytics, and creative problem-solving
• Willingly accepts accountability for results

Working Environment:

• Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
• Hybrid work schedule
• Corporate Office located St. Louis, MO
• Limited Domestic Travel
• Able to lift >25 pounds

Your Performance Will Be Measured On:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

• Brand Performance & Market Positioning
• Revenue & Profitability Impact
• Brand Strategy Success
• Campaign Effectiveness
• Decision-making, judgment, and execution
• Quality presentations that are engaging and offer actionable insight
• Deadlines, Accuracy, and Quality
• Creation, support, and development of a high-performing team
• Stakeholder Feedback