Marketing Specialist

Join Our Team at ThermoSoft International Corporation

Who We Are:
ThermoSoft International Corporation is a global leader in electric heating solutions, offering advanced technologies for residential, commercial, and industrial applications. Our products include electric underfloor heating systems, outdoor snow-melt systems, roof and gutter de-icing, pipe-tracing systems, controllers, and accessories designed to enhance energy efficiency, safety and comfort. We're passionate about delivering innovative, high-quality solutions that make a difference in our customers' lives worldwide.

Compensation
The anticipated base/total compensation range for this position is $46,000.00 to $78,000.00. This position is eligible for various benefits and bonuses.

The range provided is not a guarantee of compensation. The range reflects the potential total pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as relevant experience and skills. The anticipated compensation range described above is subject to change, and the compensation ultimately paid may be higher or lower than the range described above.

About the Role
We're seeking a self-driven and resourceful Marketing Specialist to join our growing team. The role goes beyond execution—you'll play an active part in developing, implementing, and optimizing marketing strategies that support brand growth, customer engagement, and lead generation.

If you thrive in a fast-paced environment, enjoy taking initiative, and have hands-on experience with campaign strategy, email marketing, CRM, and social media —this opportunity is for you.

What You'll Do

Marketing Strategy Development

• Collaborate with leadership to develop multi-channel marketing strategies aligned with business goals
• Research market trends, competitors, and customer behavior to inform strategy
• Identify new digital opportunities to increase brand visibility and generate leads
• Propose and test new initiatives to improve marketing performance and ROI

Email Marketing & Automation

• Design, build, and optimize email campaigns for customer nurture, promotions, and drip sequences
• Develop segmented campaigns using tools such as Mailchimp or similar

• Analyze open rates, click-throughs, and conversion data to improve engagement

• Experience using a middleware or automation tool like Zapier or similar

CRM Integration

• Support integration of marketing tools with CRM systems (e.g., Salesforce, HubSpot, Zoho)
• Ensure data sync accuracy between platforms and help manage customer segmentation
• Collaborate with sales to align lead generation and pipeline tracking

Campaign & Performance Reporting

• Track KPIs for all digital channels and prepare reports for leadership
• Use analytics to inform future marketing efforts and identify growth opportunities

Cross-functional Collaboration

• Work closely with design, sales, and product teams to align messaging and campaigns
• Assist in coordinating events (both in person and virtual), webinars, and product launches

Social Media Marketing

• Create, schedule, and manage engaging organic content across social media platforms ( Instagram, Facebook, etc.)
• Monitor and report on performance metrics and audience engagement
• Plan, create and manage Paid ads on social platforms such as Meta and LinkedIn
• Stay up to date with social trends and competitor activity

What We're Looking For

• Bachelor's degree in Business, Marketing, Advertisement or related fields preferred
• 2–4 years of experience in a digital marketing or marketing role
• Proven ability to develop and execute marketing strategies
• Strong knowledge of social media platforms and content best practices
• Experience with email marketing tools and automation platforms
• Hands-on experience integrating with or managing CRM platforms
• Excellent written and verbal communication skills
• Self-motivated, detail-oriented, and able to manage multiple priorities
• Familiarity with tools like Canva, Google Analytics, Mailchimp and Zapier is a plus

What We Offer:

• Comprehensive benefits package, including health and dental insurance, retirement, 401k, pension plans and profit-sharing.
• Paid time off (PTO) and Paid Holidays.
• A supportive, collaborative and innovative work environment
• Opportunities to grow and take ownership of high-impact projects
• Flexibility and a team that values performance and accountability

Why Join Us?
At ThermoSoft, you'll be part of an innovative team that values collaboration, professional growth, and delivering excellence. Your contributions will help us continue to lead the way in electric heating solutions.

Take the next step in your career—apply now and make an impact with ThermoSoft International Corporation!