Influencer Specialist - Beauty

We are seeking an innovative and results-driven Influencer Specialist to join our social team . The ideal candidate will have a passion for digital marketing, social media, and building relationships with influencers. You will be responsible for managing and executing influencer marketing strategies that align with our brand objectives and drive customer engagement, awareness, and conversions.

As an Influencer Specialist, you will collaborate with influencers across platforms like Instagram, TikTok, YouTube, and more, overseeing campaigns from inception to reporting. You will also work closely with internal marketing, creative, and brand teams to ensure campaigns align with our overall marketing strategies and business goals.

Key Responsibilities:

• Influencer Identification & Outreach: Under guidance of senior team members research, identify, and establish relationships with influencers across social platforms (Instagram, TikTok, YouTube, etc.). Assist with maintenance of influencer databases and collaborate with influencers and their managers to select the best partners for campaigns.
• Campaign Management & Execution:

Assist the influencer manager with campaign execution like content approval, and delivery timelines.

• Analytics & Reporting:

Assist influencer manager with tracking campaign performance using tools like Google Analytics, Instagram Insights, TikTok Analytics, and other social media analytics platforms.

• Sample Requests:

Assist influencer manager with requesting and shipping samples.

Qualifications:

• Education:

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

• Experience:

• 2-3 years of experience in influencer marketing, digital marketing, or social media marketing.

• Proven track record of managing successful influencer campaigns across platforms such as Instagram, TikTok, YouTube, etc.

• Experience working with both macro (100k+ followers) and micro (10k-100k followers) influencers.

• Skills:

• Strong understanding of social media platforms, influencer trends, and content creation.

• Proficiency with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, TikTok Insights, etc.).

• Excellent communication, negotiation, and interpersonal skills.

• Strong organizational and project management skills; ability to manage multiple campaigns simultaneously.

• Creative thinker with attention to detail and a passion for staying ahead of industry trends.

• Familiarity with influencer marketing platforms (e.g., AspireIQ, Traackr, Upfluence) is a plus.

• Additional Qualifications (Preferred):

• Previous experience working with influencers in specific industries (e.g., fashion, beauty, wellness, tech, etc.).

• Familiarity with SEO, content marketing, and digital marketing strategies.

• Experience with video content creation and editing is a plus.

Key Attributes:

• Proactive & Self-Motivated:

You thrive in a fast-paced, dynamic environment and are always looking for innovative ways to improve performance and drive results.

• Data-Driven:

You have a passion for analyzing data and using insights to optimize future campaigns and strategies.

• Collaborative:

You work well with cross-functional teams and are adept at managing relationships with internal stakeholders and external partners.

• Adaptable:

You're comfortable adjusting to rapidly changing digital marketing landscapes and are quick to adapt to emerging trends and platforms.