Product Marketing Manager, Audit

Product Marketing Manager

As a Product Marketing Manager you will independently drive key product marketing initiatives, utilizing your advanced skills and understanding of market dynamics to support the development and execution of strategic marketing plans for CCH audit solutions. Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful Go To Market implementations. You will collaborate across departments to ensure our product offerings meet and exceed customer expectations by staying up to date on audit industry trends dynamics to gain insight into audit firm segments, client buying processes, and competitive landscape for audit technology offerings.

Job Description

The Product Marketing Manager (PMM) is primarily responsible for leading the development of marketing strategies and plans required to build awareness and grow market share for the Canadian business unit. This role will shape our go to market strategy and work across Product Management, Sales and Marketing to execute.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead the development and execution of specialized Go To Market plans for the audit solutions
• Conduct market research and customer analysis including buyer personas & win/loss analysis
• Refine and optimize product messaging and positioning
• Serve as SME in relation to the product's value proposition and market position; assist with the training of sales teams on how to prospect and qualify target customers, demonstrate value and close sales
• Deliver and maintain marketing assets that build knowledge, engagement, and competitive differentiation across the customer journey
• Identify, communicate, and monitor competitive and industry trends to drive market strategy and inform product and campaign plans
• Track, report, and analyze marketing performance and ROI
• Works closely with product management on roadmap, voice of customer and product promotion of the solution
• Collaborate with product management (commercial & technical) to integrate market feedback
• Develop comprehensive marketing content, collateral and sales enablement materials
• Coordinate and lead product launch/migration/sunset activities
• Drive thought leadership strategy and delivery; including webinar programs in partnership with Content Marketing
• Provide strategic insights based on market and competitive analysis
• Project management of vendors and partners
• Manage to results: Strong project management skills, organizational skills, initiative, and the ability to prioritize, set and meet deadlines.
• Ability to manage change and ambiguity:
• A strong sense of urgency and flexibility
• Ability to work under pressure, show determination and persistence
• Ability to effectively work with and influence senior stakeholders

OTHER DUTIES

• Performs other duties as assigned by supervisor

JOB QUALIFICATIONS

• Bachelor's degree or equivalent related experience
• 5+ years of experience in product marketing, product management, strategic market planning or related field
• Knowledge of SaaS solutions
• Growth mindset
• Experience in B2B marketing
• Demonstrated excellence in devising go-to-market strategies and executing end-to-end marketing plans
• Strong interpersonal and team skills and the ability to foster cross-functional teamwork among sales, marketing, and product management
• Excellent verbal and written communication skills, with proven strength in copywriting and translating strategy into messaging
• Sense of urgency and focus; ability to deliver thoughtful, polished work sometimes under tight time constraints
• Flexible with ability to handle multiple projects independently, and prioritize deadlines
• Microsoft Proficient; including PowerPoint
• Executive presence and communication skills, with demonstrated ability to engage leadership

Other Knowledge, Skills, Abilities or Certifications:

• Experience with the following martech tools: Salesforce, marketing automation platforms (Pardot preferred), CMS systems (Sitecore preferred), Monday.com

Travel Requirements:

• Approximately 15% of the time-domestic

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.