Marketing Operations Strategist - Start Hearing

Starkey is seeking a Marketing Operations Strategist to join our Start Hearing team at Starkey! This role is responsible for supporting all aspects of assigned marketing projects - from concept and layout through to execution and production. The role requires strong project coordination, strategic marketing execution, and an eye for improving operational processes. The individual will also identify opportunities for marketing operations efficiency and communicate them effectively. The role requires strong expertise in digital content, performance marketing, and marketing technology to drive engagement, efficiency, and measurable results.

At Starkey, we are in the business of connecting people and changing lives. As a world leader in the manufacturing and delivering of advanced hearing solutions, we go to work each day to ensure every person on the planet has the opportunity to hear their very best. Founded in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems.

Headquartered in Eden Prairie, Minnesota, Starkey has more than 5,000 employees globally, operates 29+ facilities and does business in more than 100 markets worldwide. Here's a video about the people behind Starkey's groundbreaking innovation:

https://www.youtube.com/watch?v=GjhRQ7qzlI0

Hearing is key to our health and happiness. Starkey is much more than the hearing aids we produce. We are in the business of connecting people and changing lives. We believe being able to hear the world and the people around us is as essential to the human experience as breathing. Many recent advances are already being recognized as disruptive technologies that have positioned Starkey hearing aids as the industry's first devices that go beyond providing just audiological amplification. Our hearing aids now incorporate Artificial Intelligence, embedded activity sensors, language translation and transcription services, as well as an always-on personal voice assistant.

JOB RESPONSIBILITIES

Marketing, Strategy, Planning & Coordination

• Develop and refine go-to-market strategies for product launches and customer programs by analyzing market trends, customer behavior, and competitor activities to ensure alignment with business objectives.
• Collaborate with leadership to shape long-term marketing roadmaps, setting measurable goals and defining KPIs that guide tactical execution and resource allocation.
• Build and maintain project-based marketing calendars in collaboration with stakeholders.
• Coordinate campaign components across email, print, web, and retail programs.
• Ensure all deliverables align with timelines and brand standards

Digital & Print Campaign Execution

• Support development of digital campaigns including email marketing, social media content and landing pages.
• Coordinate the creation of customer-facing print materials (flyers, brochures, in-store assets)
• Track campaign performance and support ROI analysis when data is available.

Marketing Operations & Process Improvement

• Recommend and implement improvements to workflows, tools and documentation.
• Standardize processes for campaign execution and vendor management.
• Collaborate with cross-fuctional team to streamline execution and communication.

Vendor Coordination & Cost Monitoring

• Manage relationships with creative, print, and digital vendors.
• Ensure timely delivery of assets and track associated development costs.
• Support budget planning and monitor project expenses and purchase orders.

Event Marketing Support

• Organize marketing materials and booth assets for sales events and trade shows.
• Coordinate digital promotional support before and after events.

Campaign Performance Reporting

• Support social media scheduling, posting, and community engagement.
• Assist with email campaign creation and performance tracking.

Social Media & Email Support

• Support social media scheduling, posting and community engagement.
• Assist with email campaign creation and performance tracking.

Cross-Team Marketing Support

• Collaborate across departments to ensure cohesive marketing support for customer programs and brand consistency.
• Assist in onboarding processes, training support, and documentation as needed.

JOB REQUIREMENTS

Minimum Education, Certification and Experience Requirements

• Education

• Bachelor Degree or equivalent

• Experience

• Minimum three years of experience

Knowledge / Technical Requirements

• Understanding of the dispensing marketplace
• Knowledge of Microsoft Word, Excel and PowerPoint

The annual salary for this position is between $64,680 -$78,750 / year. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is eligible for a bonus based upon performance results. There is no guarantee of payout.

The following benefits for this position, subject to applicable eligibility requirement include, medical, dental and vision insurance, 401(k) retirement plan with company match, company paid life and short-term disability insurance, long-term disability insurance, employee assistance plan, hearing aid benefits, Paid Time Off, paid holidays, paid floating holidays, paid volunteer service day, paid paternity and maternity leave and tuition reimbursement.

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