Senior Digital Marketing Specialist

Are you looking for an opportunity to join a team that makes a real difference? Do you want to be part of a collaborative team that protects and strengthens communities and businesses? If you are looking for all these opportunities and more, then Witt O'Brien's is the right fit for you.

Job Title: Senior Digital Marketing Specialist

Job Description

We are seeking a dynamic and tech-savvy Senior Digital Marketing Specialist to join our team. This individual will be responsible for managing hands-on digital marketing tasks and executing multi-channel B2B and B2G campaigns that drive growth, leads, and engagement. The ideal candidate will have in-depth experience with HubSpot, PPC, social media marketing, content marketing, and martech platforms.

Essential Job Functions

• Project Coordination:

• Track marketing requests, align with internal timelines, and collaborate with the global design team to ensure timely delivery of assets.

• Execute Campaigns:

• Build and launch multi-channel digital campaigns across email, paid ads, social media, and landing pages with guidance from the Marketing Lead.

• Performance Reporting:

• Create simple reports and dashboards to monitor campaign performance and surface key insights.

• Internal Stakeholder Collaboration:

• Communicate with internal teams to gather inputs, route materials for approval, and ensure timely execution.

• Content Operations:

• Work with subject matter experts and marketing team members to create content for inbound and outbound marketing, including:

• Managing email marketing campaigns.

• Leveraging paid digital advertising (PPC) to drive lead generation and brand awareness.

• Creating and optimizing landing pages to maximize user engagement.

• Coordinate and publish marketing content in collaboration with business units and internal subject matter experts.

• HubSpot & Analytics Optimization:

• Use HubSpot and Google Analytics to optimize campaigns with multivariate testing and performance tracking.

• Data Tagging & Analysis:

• Tag website properties to record conversion events, enrich first-party user data, and collaborate with data analysts to create dashboards that measure marketing efforts.

• Reporting:

• Produce regular internal marketing reports to showcase campaign performance and work with the team to develop and refine a measurement framework that quantifies all marketing activities.

• Skill Development:

• Contribute to the development of junior team members by sharing digital marketing knowledge and best practices.

Required Qualifications:

• Bachelor's Degree in a related field.
• Successful track record in executing B2B/B2G digital marketing campaigns.
• At least 5 years of relevant experience in digital marketing.
• In-depth experience with HubSpot, email marketing, and paid digital advertising (PPC).
• Proficiency in SEO content creation and experience with CRM platforms like HubSpot, CraftCMS, and Wordpress.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Ability to communicate effectively with all levels of the organization.

Preferred Skills:

• Expertise in digital advertising, including PPC and social media marketing.
• Experience with Google Analytics, SEO, and content marketing strategies.
• Familiarity with a variety of MarTech platforms and tools for campaign optimization.
• Certifications in HubSpot, Google Ads, or other related platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.

Equal Opportunity Employer/Veteran/Disabled

With you when it counts.