Digital Marketing Manager (Fundraising)

Digital Marketing Manager (Fundraising)

HALO Trust USA

Washington DC

Position: Full time, Exempt

Salary range: $85,000 - $95,000

Key working relationships (internal): Philanthropy Manager(s), HALO USA Executive Director and colleagues across Philanthropy, HALO Country Program Officers, HALO UK Communications.

Key working relationships (external): HALO USA Trustees, and HALO US Ambassadors

Responsible to: Manager, Annual Giving & Campaigns (Philanthropy)

Responsible for: Developer IT/Communications, Communications Associate

Job Purpose:

The Digital Marketing Manager (Fundraising) will play a key role in advancing HALO USA's business objective to grow Digital Fundraising and private philanthropic revenue. The Digital Marketing Manager will play a pivotal role in planning for and managing our digital direct marketing activity, focused on the recruitment of new regular givers. This position will drive new digital donor acquisition, newsletter growth, and digital engagement across multiple online channels. The candidate will work to ensure that the regular giving programme is performing against targets successfully contributing to the wider fundraising strategy of recruiting new regular givers and increasing our unrestricted, sustainable income. The role reports to the Philanthropy Manager, Annual Giving & Campaigns at HALO Trust USA.

This is a dynamic opportunity for a creative, resourceful, and results-driven marketer to build and execute digital marketing plans and digital fundraising campaign strategies. This role will build on HALO's brand in the US, expanding its digital fundraising reach, and use analytics to optimize performance.

We're looking for an experienced digital marketing professional, organized team player with a proven track record in both digital and traditional marketing in political and/or charitable giving campaign fundraising. The ideal candidate should have 7-10 years of professional experience with a degree in marketing with strong creative skills, excellent copywriting, a data-informed approach, and thrive in a fast-paced, mission-driven environment.

About The HALO Trust (USA):

The HALO Trust (USA) is a non-profit 501(c)(3) organization specializing in the removal of landmines and other explosive remnants of war (ERW), with projects in 20+ countries and territories employing almost 10,000 people.

HALO's Washington, DC office works with government partners, international agencies, foundations, and private donors to increase awareness of the impact of landmines and ERW on post-conflict communities and to raise funds to support HALO's teams working overseas.

Key Responsibilities:

Marketing and Campaigns

• Create and deliver regular acquisition campaigns from start to finish. This includes using data led insights to build innovative and effective propositions and conversion journeys, with a focus on excellent user experience and recruiting high quality, long-term donors.
• With guidance and supervision from the Philanthropy Manager, Annual Giving & Campaigns, develop and implement multi-channel marketing strategies for annual fundraising campaigns to support Philanthropy goals.
• Create and test new, data-led regular giving propositions based on audience research and results, working collaboratively with colleagues in the Philanthropy and Communications team to monitor and influence donor journeys to ensure strong rates of retention.
• Use a combination of the Meta Business Suite, Google Analytics, agency reports and HALO CRM to track and report on results against target.
• Plan and manage digital fundraising appeals and impact storytelling campaigns across email, website, and social media.
• Develop and execute creative marketing campaigns to acquire new donors through digital channels, lead generation, newsletter signups, paid ads, and partnerships, expanding HALO's philanthropic reach.
• Track fundraising campaign performance using analytics and reporting tools to measure ROI, donor engagement, and conversion, and use insights to inform decision making and to optimize future campaigns.
• Provide analyses and recommendations on digital fundraising strategies, segmentation of donor audiences, and content creation for various digital platforms.
• Provide support and advice to members of the Legislative Affairs and Advocacy department from time to time on key projects which require efficient advocacy campaigns and the use of paid digital channels to drive advocacy actions and advocate signups.
• Provide regular expertise to help guide the decisions and execution of paid digital media across the organization.

Content Development and Production

• Develop concepts for and produce donor-centric content, including email campaigns, impact stories, and fundraising landing pages.
• Create segmented messaging for key donor groups (major donors, small & mid-level donors, recurring, etc.) to ensure a strong donor journey, with a focus on impact and gratitude.
• Test and monitor performance data of content, subject lines, etc. to inform and refine messaging strategies.

Project Development and Management

• Oversee timelines, production schedules, and vendor relationships.
• Collaborate with the UK Digital Comms and Marketing team members, as needed.
• Manage the HALO USA website developer, providing clear direction, setting priorities, and ensuring delivery of high-quality, donor-focused digital experiences that align with fundraising goals and brand standards.
• Manage campaign budgets, performance tracking, and reporting.
• Support the Philanthropy Manager on the monthly management accounts process, working with the Developer/IT and Finance teams as needed to ensure all income and spending is correct and accounted for, and all income and spend coding is aligned.
• Prepare report on KPIs for the US leadership and US Board of Directors.