Marketing Specialist

MedVetWorthington, Ohio

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Job Description

Description

This is an exciting opportunity to be part of the MedVet Marketing team. Join a team of mission-driven individuals who every day help to enhance the lives of pets and their loving families. This individual will be part of a growing organization and will be responsible for delivering the marketing planning coordination support for new MedVet hospitals. You will oversee the marketing efforts maintaining the Marketing De Novo Project Playbook and Plan to successfully open new hospitals in communities across the US; ensuring all marketing projects are efficiently executed and align with the overall De Novo operational strategy.

Reporting directly to the Director of Regional Marketing, the Marketing Specialist is responsible for planning and coordinating marketing support from initial project kickoff through opening for 5-6 hospitals per year, as well as project management support for the Regional Marketing team when applicable.

This individual will be responsible for planning and managing all de novo marketing activities, ensuring adherence to schedule and budget. As the lead project manager, the Regional Marketing Specialist is responsible for ensuring seamless and on-time tactics in the Marketing de novo plan by maintaining the project plan; partnering with subject matter experts within the Marketing and Experience department on execution for specific tasks; and communicating all updates with relevant stakeholders.

The position requires a highly collaborative and motivated individual with excellent organizational and project management skills, excellent verbal and written communication skills, exceptional attention to detail, and strong interpersonal and problem-solving skills. Must be comfortable working a few weekends to accommodate organizational and partner needs of De Novos at time of opening.

Location: This role has the ability to work remotely.

Responsibilities include, but are not limited to:

Successful communication with key stakeholders:

Includes all aspects of planning, preparation, and execution of the De Novo Marketing Playbook; as well as facilitating a successful transition to the go-forward Regional Marketing Partner once opened and attending de dovo project team meetings to represent Marketing.
Maintaining a market specific project plan that includes the go-to-market activities for pre-open efforts, allocating tasks and setting milestones for respective stakeholders and team members.
Effectively communicating status updates to Marketing team members with bi-weekly check-ins with Marketing stakeholders responsible for various activities in the Playbook.

Budgeting Responsibilities: Keeping a clear and up-to-date budget for each respective de novo, noting spend utilized for respective Marketing activities.

Data and File Collection and Accuracy: Collecting, maintaining, and ensuring the appropriate and accurate pre-open data is included in the CRM for outreach activities. Establishing clear roles based on the De Novo Playbook for timelines for outreach and marketing campaigns.

Executing Accurate Marketing Materials:

Responsible for the creation of an original set of Marketing materials for the new location ensuring Quality Assurance checks to ensure excellence in deliverables.
Designing materials related to pre-open marketing activities ensuring approvals from appropriate stakeholders.

Event and Outreach Activities:

Managing the pre-opening event activities and working with respective Marketing Partner, Event Marketing Team, and local Healthcare leadership on the campaigns associated.
Leading all aspects of project management for the pre-open mixers and Open House events including local business and partner visits the week of the Open House.
Supporting any outreach activities other team members will do. This support will vary and may include visit routing, email communications, and list management in the CRM.

Marketing Campaign Planning

Responsible for ensuring seamless and on-time tactics by maintaining the project plan and the expected communications, keeping responsible Marketing team members on track with deadlines and helping to set clear expectations for their work.
An ability to speak at a high level to each respective activity in the Marketing De Novo Playbook and to direct more detailed questions back to the specific SME responsible for the efforts.

Project Management Day to Day

As a Marketing Specialist on the Regional Marketing team, this individual will facilitate campaign performance support by working closely with the Growth Marketing and Operations team on campaign analytics and general project management through the CRM and project management tool the team uses.
Updating the platform for our locations, list management, managing duplicates, activity tracking, and other necessary responsibilities supporting data quality and integrity and performance management support.

Knowledge, Skills, and Abilities

Our ideal candidate has a college degree in marketing or project management or related major and a minimum of 3 years’ experience. This individual has shown success with promotion in marketing, and project planning. Can show a proven track record of successfully delivering projects on time and within budget. Ideally have a certificate in Project Management. In addition, this position requires:

Expert use of the latest versions of Microsoft Word, Excel, PowerPoint, Mail Merges, and Email.
Proficient with project management tools such as Monday.com and CRMs
Superior English-language editorial and writing skills
Superb organizational skills with the ability to prioritize, direct, and solve problems
Exceptional project management skills and high-detail orientation
Exceptional interpersonal and relationship-building skills in interacting with management and colleagues at all levels
High level of self-motivation, initiative, curiosity, and creativity
Ability to work collaboratively and collaborate cross-functionally to ensure all details are communicated and flawlessly executed
Ability to work with and win over multiple personalities when planning one event for a successful overall outcome.
Identifies, troubleshoots, escalates and resolves problems in a timely manner. Persists at troubleshooting and research until the problem is resolved.
Speaks and write clearly and with a purpose. Able to communicate technical topics to non-technical employees. Responds well to questions.
Dedicated to exceeding the expectations and requirements of internal customers; establishes and maintains effective relationships and builds trust and respect; keen attention to detail
Practices attentive and active listening; has patience to hear people out; can accurately restate the opinions of others even when he/she disagrees.
Relates well to all kinds of people inside MedVet; builds appropriate rapport and constructive, effective relationships; positive attitude.
Able to prioritize and perform responsibilities in a pressure environment; responds to management requests.
Consistently at work and on time.
Highly enthusiastic and self-motivated
Able to travel 25% to attend events
Must be comfortable flying and being on the road for extended periods while managing several events.
Must be able to lift boxes, event supplies, and equipment up to 25 lbs.

MedVet offers a competitive compensation and full benefits package, including paid time off, health insurance, dental, vision, and 401K.

Come as you are. MedVet is an equal opportunity employer. We are also a drug-free organization; therefore, employment with MedVet is dependent upon the passing of a drug screen and background check.

MedVet does not accept unsolicited resumes from third-party recruiters.

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