Director Of Store Marketing, J.Crew Factory

Our Story

We make modern classics with character. We believe in true timelessness, the integrity of well-made clothes, and since our inception, great quality at a great price. That's in our DNA.

But we know it's not only about the clothes, it's about the feeling it gives the people who wear them-whether they're confidently giving a presentation in a well-tailored suit; basking in salty beach days in vibrant, sun-soaked swimsuits; or joyfully rediscovering their favorite Rollneck sweater in their closet again and again, season after season.

Ultimately, it's about helping our customers be the best, most authentic versions of themselves. And that's what we're after, to inspire people's lives and style, for four decades and counting...

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

The Role + Purpose:

We are seeking a highly strategic and analytical Director of J. Crew Factory Store Marketing. This experienced leader will spearhead the development and implementation of programs that drive enhanced levels of store traffic across our growing brick-and-mortar fleet (now totaling over 350+ doors). This role will be responsible for planning and delivering a marketing strategy that drives customer growth and engagement across a wide range of marketing tactics in a fast-paced Retail environment.

• Develop brand marketing strategies that support business goals, with a focus on expansion into new markets and customer acquisition

• Lead team of marketers driving programs to open new store locations while also optimizing the existing store fleet

• Simultaneously drive both a national approach, as well as localized plans by trade area and geographical location. Leverage localized insights to tailor messaging, media plans and events that resonate with specific consumer segments

• Own Store marketing budget and develop incrementality analysis to ensure efficient use of spend; present ROI findings in monthly executive share outs.

• Identify and create distinct marketing strategies for key areas of growth, including customer acquisition opportunities with key target segments (e.g. Men's, Kids)

• Partner with CRM, loyalty and Digital Marketing teams to amplify omni-channel strategies that drive foot traffic and repeat visits

• Track the retail landscape, competitive environment, and consumer trends to ensure relevancy and position the brand as a leader in the industry - identify new marketing tactics to integrate into our strategy

Qualifications:

• Masters or Bachelors Degree

• 10-12 years Retail Marketing experience - involvement leading brick-and-mortal retail expansion preferred

• Proficiency with marketing analytics and advanced customer segmentation

• Creative problem-solver and decision maker with a proven track record of delivering results

• Proven ability to handle time-sensitive projects and prioritize multiple objectives at the same time

• Confident with excellent verbal and written communication

• Ability to think strategically but act tactically and evaluate tradeoffs

• Domestic travel required to physical store locations

Qualifications:

• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail

• Confident with excellent verbal and written communication, eager to share and advocate for well-constructed opinions

• Exceptional organizational/ project management skills required

• Ability to think strategically but act tactically and evaluate tradeoffs

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We're always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

• Health & Well-being- Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.

• Associate Discount- We love our products just as much as you do! That's why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).

• Flex Fridays- In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.

• Community Impact- We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.

• Winter Break- In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

Salary Range: $136,000.00 - $170,000.00

At J.Crew Group (JCG) we aim to pay competitively for our company's size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group's competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.