Senior Manager Of SEM

Who Are We?

GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives. We deliver curated editorial content that covers the six key principles of financial literacy - earning, saving, investing, spending, borrowing and protecting money. Our mission is to provide expert insights that give readers the confidence to make smart financial decisions today, tomorrow and for years to come.

As a proud member of Gen Digital, a global leader in digital safety, GOBankingRates is amplifying its impact by aligning with a broader vision to create a secure and empowered digital world. Gen Digital unites trusted brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner to protect over 500 million people worldwide. Together, we combine GOBankingRates' expertise in financial empowerment with Gen Digital's cutting-edge technology and commitment to digital safety, ensuring individuals can navigate their financial journeys with confidence and security.

As part of the Gen Digital family, GOBankingRates fosters an inclusive workplace where your well-being and bold ideas thrive. We believe that when you're empowered to be your authentic self, you're unstoppable. Join us to shape the future of financial literacy and digital safety, and become part of #TeamGen, where your passion for helping others drives meaningful impact.

Ready to empower people to live richer, safer lives? Join GOBankingRates at Gen Digital today!

How We Work?

Our hybrid work style (50% at least working from the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.

Mission and Goals

As a Senior Manager of SEM, you will lead a team of media buyers while driving growth and success within our SEM channel. Reporting directly to the VP of Publisher Partnerships and Media, you will strategically oversee the team's efforts while also dedicating time to SEM execution. You will shape our strategy and approach, consistently guided by a data-centric mindset and a clear vision for continuous improvement.

Objectives

• Oversee strategy and performance for a team of 4-6 individual contributor media buyers within the SEM channel

• Dedicate approximately 50% of your time to managing and scaling the SEM channel through strategic initiatives

• Serve as the primary point of accountability and escalation for platform teams

• Align and coordinate business priorities with cross-functional partners, including analytics, product, and content teams

Competencies

• 5-8 years of experience managing media or paid social teams, ideally within the digital media or personal finance industry.

• Exceptional analytical skills with the ability to interpret performance data, identify trends, and drive data-informed decisions.

• Proficiency with tools such as Google Ads and Tableau is required.

• Strategic thinking and a proven ability to develop and execute long-term channel growth strategies.

• Leadership and team management skills with a track record of mentoring and developing high-performing teams.

• Technical proficiency in SEM best practices including keyword research, ad copywriting, bid strategies, and A/B testing. Familiarity with HTML, CSS, and JavaScript is a plus

Benefits

At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:

• Health & Wellness- Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).

• Financial Security- 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).

• Work-Life Balance- Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.

• Professional Development- Annual education reimbursement (up to $5,250) for job-related courses.

• Wellness Reimbursement- Up to $450 per year to cover fitness-related expenses.

• Additional Perks- Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.