HubSpot Marketing Automation Specialist
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Job Description
About the Role
We’re looking for an experienced HubSpot Marketing Automation Specialist to join our growing Marketing team. In this role, you'll own our HubSpot platform, ensuring campaigns are smart, automated, and optimized for results. From building high-converting workflows to managing website content and experimenting with AI tools, you'll play a key role in scaling our marketing efforts and elevating the customer journey.
Key Responsibilities
- HubSpot Mastery: Serve as the lead HubSpot administrator, overseeing setup, integrations, and user management.
- Workflow & Campaign Execution: Design and maintain advanced workflows, email nurtures, and campaign automation sequences.
- Email Marketing & A/B Testing: Build and optimize emails using best practices and A/B testing to improve engagement.
- Landing Page & Form Creation: Create compelling landing pages, forms, and conversion paths within HubSpot.
- Website Management: Manage our HubSpot-hosted website, including content publishing, maintenance, and performance monitoring.
- SEO Optimization: Apply SEO best practices to web content and structure to drive organic growth.
- Analytics & Reporting: Leverage HubSpot analytics to track performance and deliver insights that guide improvements.
- AI & Innovation: Utilize AI tools to enhance personalization, content creation, and overall marketing efficiency.
Requirements
Qualifications
- 3+ years in a HubSpot administrator or marketing automation role
- Strong proficiency with HubSpot workflows, email marketing, and website tools
- Demonstrated ability to optimize campaigns using A/B testing and data analysis
- Experience managing website content and implementing SEO best practices
- Familiarity with Hubble scripting or similar tools is a plus
- Interest or experience with AI tools such as ChatGPT, Jasper, or HubSpot AI
- Detail-oriented with excellent organizational and project management skills
Benefits
Benefits
- Health insurance coverage
- Flexible remote work options
- Performance-based bonus structure
- A collaborative and mission-driven team culture
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.