Vice President, Earned Media, Corporate Affairs

More about the role:

Burson is looking for a Vice President based in Washington DC to join our Corporate & Public Affairs Earned Media team. This person will contribute to the growth and performance of the firm by supporting large, integrated client teams across various workstreams and programs.

You will support client business priorities with earned media strategy and planning, offer public affairs expertise as applicable and execute earned media relations campaigns, content development and other integrated internal/external efforts including executive visibility, and thought leadership. Understanding the sphere of influence with Beltway media is critical, and any prior work in journalism is a plus.

The right candidate has experience coordinating earned media at global thought leadership events, such as Davos, Concordia, UNGA, Milken Global Institute, Aspen Ideas Festival and more. Understanding how clients can show up at these events in an impactful way and connecting the dots with top tier media and news influencers through storytelling must be demonstrated.

If you're solutions-oriented and earned-media savvy, Burson is a place where you'll thrive.

And while there is no one kind of Burson Person, everyone at Burson has something in common: a mindset, a way of responding to challenges with openness and curiosity and a commitment to learning. Burson will feed that drive by rewarding courageous tenacity and nurturing your career with the opportunity to work across a variety of industry verticals and collaborate across multiple practice teams and geographies.

What you'll do:

• Leverage and build relationships with a variety of top tier, business and trade media including those in the mainstream, conversative and emerging media spaces.
• Drive development of earned media relations strategies and tactics, delivering results.
• Integrate and highlight Burson's proprietary technologies to support innovative and creative earned media storytelling opportunities.
• Serve as an SME in the Earned Media practice on D.C. media and global media events such as COP, Climate Week, Davos and more.
• Play a lead role in mentoring junior team members and support professional development opportunities.
• Develop and grow client relationships, acting as day-to-day point of contact.
• Develop and/or edit key messages and media materials for corporate announcements or executives, including talking points, Q&As, news releases, etc. as needed.
• Act as the client's go-to source of information for industry and media trends and corresponding opportunities for new perspectives

Experience that contributes to success:

• Minimum 8 years of previous public relations work experience in the corporate communications and public affairs sector with top tier national and Beltway media. Agency experience is a plus
• Track record of developing proactive, positive storytelling for clients at the corporate level
• Understanding of Beltway media and existing media relationships
• Experience managing media placements at global events
• Demonstrated media relations success including strategy and successful/measurable outcomes
• A blended background in both account management and media relations
• Advanced writing skills, ability to write for senior level management and audiences adapting tone and style
• Ability to manage complex relationships diplomatically and consultatively
• Ability to think innovatively; develop creative solutions and new programs

Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at appaccommodations@bursonglobal.com. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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