Freelance Senior Analyst, Bidi, Social Listening And Measurement Analytics

More about the role:

Burson is looking to hire a Senior Analyst to join our Social Listening and Measurement Analytics team in support of a global top 10 technology company. This is an opportunity to engage social listening analysis across the entire brand footprint inclusive of issue management, reputation, employee sentiment, and products.

The ideal candidate will have extensive Brandwatch experience, a strong understanding of social media listening, cultural and competitor trends, owned and earned analytics reporting, excellent research and writing skills, and a passion for identifying social-first insights.

If you are passionate about social & digital analytics and have an interest in working for Burson, one of the largest global PR Agencies on a Fortune 100 brand, we want to speak with you.

What you'll do:

• Work with one of the most globally recognized companies in the world, providing social listening and intelligence to transform brands and captivate audiences.
• Work on Brand and Corporate Reputation issues which may include sustainability, social impact, ESG and other public affairs/corporate communication issues relevant to the company.
• Be ready to dive in headfirst into the client's day-to-day opportunities and challenges, standing shoulder-to-shoulder with them as one team in a dynamic and fast-paced team environment.
• Monitor, track, and evaluate campaign performance analytics, based on client KPIs, targets and baselines.
• Proactively deep dives into data to inform and steer critical decision making, as well as work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion in order for the team to deliver data-led findings.
• Analyze paid, owned, earned social, and web data to provide insight into the performance of client marketing and PR programs.
• Analyze large, complex and often unstructured datasets to generate actionable insights.
• Monitor social channels and analyze company, consumer, and trending conversations.
• Provide social analytics reporting and work within a team to develop and execute creative digital and social media content, campaigns, and influencer engagement.
• Work closely and collaborate with an international team for valuable global experience.

Experience that contributes to success:

• 2-5 years of relevant work experience in social media listening and analytics
• Detail-oriented while keeping sight of bigger picture/trends; intellectually curious
• Keen eye for data trends and the ability to investigate and extract insights from large, technical data sets
• Excellent written and verbal communications skills along with strong attention to detail
• Ability to work on a team and handle multiple high priority projects simultaneously.
• Strong MS Office knowledge including Excel (pivot tables and Macro knowledge a plus) and PowerPoint.
• Basic understanding of social listening, creating boolean queries and AI tools
• Exposure to quality assurance and testing methodologies.
• Experience with monitoring tools, such as Brandwatch, Sprinklr or Newswhip. Brandwatch experience is required.
• Must be proficient and comfortable using Google Suite, including Google Alerts, Google Sheets, Google Docs, Google Meet, and more.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
• Second language fluency in Spanish, Portuguese or French is a plus

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.