VP, Marketing

Responsibilities

Create and champion a developer offering that meets builders where they are, leveraging the full power of the Workato low‑code platform. Empower developers to deliver impactful agentic projects and deploy autonomous systems at enterprise scale. Grow and celebrate the global Workato developer community - providing training, resources, and recognition to advance their skills and careers. This is a rare chance to build a new brand, launch innovative programs, hire and lead an end‑to‑end marketing team, and own developer marketing strategy, reporting directly to the CTO & GM of the developer business.

• Define and execute the global developer‑marketing strategy that drives awareness, acquisition, engagement, and retention for the developer platform.

• Own developer technical advocacy & relations: collaborate with DevRel to align content, events, and feedback loops; steward the MVP / Champions program and student outreach.

• Establish and run Workato's developer video strategy-from YouTube tutorials to livestream series-and manage the in‑house video production studio.

• Build and launch a distinct developer brand that resonates with technical audiences; oversee brand guidelines across all channels.

• Lead integrated campaigns (web, social, content, community, events) tied to product roadmaps and PLG targets.

• Measure and report on KPIs-sign‑ups, active builders, content performance, NPS-and iterate based on insights.

• Hire, mentor, and scale a multidisciplinary marketing team (brand, content, campaigns, ops); manage agencies and budget.

• Partner closely with Product, Engineering, Community, and Sales to align messaging, launches, and feedback loops.

Requirements

Qualifications / Experience / Technical Skills

• 10 + years in developer or product‑led B2B SaaS marketing; 5 + years leading integrated teams.

• Proven record launching net‑new developer brands or products and driving measurable funnel growth.

• Deep understanding of developer tooling ecosystems, open‑source engagement, and community‑driven GTM models.

• Experience owning developer advocacy, video strategy, and multimedia content production.

• Proficiency with modern martech stacks, analytics platforms, and data‑driven experimentation.

Soft Skills / Personal Characteristics

• Visionary storyteller who translates platform capabilities into compelling narratives.

• Inclusive leader who attracts, inspires, and develops top talent.

• Strong collaborator comfortable engaging executives, engineers, and community leaders.

• Analytical mindset with operational discipline-sets clear goals and executes.

• High bias for action, creativity, and continuous learning in a fast‑moving on‑site environment.

(REQ ID: 2141)