Sales Enablement Lead

Who are we?

At Finastra, we are a dynamic global provider of open finance software solutions, dedicated to expanding access to financial services. Our innovative applications span Lending, Payments, Treasury and Capital Markets, and Universal Banking. Proudly serving over 8,000 customers, including 45 of the world's top 50 banks, we aim to boost financial inclusion for all. Join us and be part of a vibrant company that embraces diverse perspectives, and is committed to doing well by doing good.

Job Title: Sales Enablement & Product Marketing Lead - U.S. Retail Lending

Location: United States (Atlanta) / Mexico (Guadalajara)

Reports to: Head of Marketing, Retail Lending

About the role

We are looking for a highly skilled Sales Enablement & Product Marketing Lead to support our U.S. Retail Lending business. This role is ideal for someone who can bridge the gap between product marketing and sales enablement, with a strong grasp of the U.S. banking system, fluent English communication, and the ability to create high-quality content that drives sales success.

Key Responsibilities

• Sales Enablement & Training

• Develop and deliver training programs to ensure Sales and Pre-Sales teams are confident in positioning and demonstrating our lending solutions.

• Facilitate onboarding and continuous learning sessions focused on product knowledge, competitive positioning, and objection handling.

• Product Marketing & Messaging

• Own the creation of compelling, accurate, and audience-specific content including product factsheets, sales decks, website copy, and internal guides.

• Translate complex product features into clear, benefit-driven messaging tailored to U.S. financial institutions.

• Ensure consistency of messaging across all sales and marketing channels.

• Go-to-Market Strategy

• Collaborate with Product, Sales, and Marketing teams to define and execute GTM strategies for new product launches and updates.

• Lead internal launch communications and ensure all stakeholders are aligned and equipped with the right materials.

• Voice of the Customer

• Gather feedback from Sales and clients to refine messaging and inform product development.

• Facilitate user groups and feedback loops to ensure our solutions meet market needs.

What We're Looking For

• 5+ years of experience in Sales Enablement, Product Marketing, or related roles within the U.S. banking or fintech sector.
• Deep understanding of U.S. retail lending, compliance, and commercial/consumer banking workflows.
• Proven ability to train and enable sales teams, with a focus on practical application and measurable outcomes.
• Exceptional written and verbal English communication skills-able to write and present with clarity, professionalism, and impact.
• Self-starter with the ability to manage multiple projects and stakeholders across departments

Applicants for this position need to be located in the following cities or their immediate surrounding areas: Atlanta, US or Guadalajara, Mexico. Due to the requirements of this position, this job posting is not available for, and Finastra will not be considering any, applicants from New York City.

We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we uphold:

• Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.
• Well-being: Access confidential one-on-one therapy through our Employee Assistance Program, unlimited personalized coaching via our coaching app, and access to our Gather Groups for emotional and mental support.
• Medical, life & disability insurance, retirement plan, lifestyle and other benefits*
• ESG: Benefit from paid time off for volunteering and donation matching.
• DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).
• Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
• Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.
• Specific benefits may vary by location.

At Finastra, each individual is unique, bringing their own ideas, thoughts, cultural beliefs, backgrounds, and experiences together. We learn from one another, embrace and celebrate our differences, and create an environment where everyone feels safe to be themselves.

Be unique, be exceptional, and help us make a difference at Finastra!

Applicants for this position need to be located in the following cities or their immediate surrounding areas: Austin/Lake Mary (Orlando). Due to the requirements of this position, this job posting is not available for, and Finastra will not be considering any applicants who currently reside in New York City or California.