Product Marketing Manager

About Uphold

Uphold, is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading. Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.

Uphold integrates with more than 30 trading venues, including centralized and decentralized exchanges, to deliver superior liquidity and optimal execution. Uphold never loans out customer assets and is always 100% reserved. The company pioneered radical transparency and uniquely publishes its assets and liabilities every 30 seconds on a public website https://uphold.com/en-us/transparency

The opportunity

Uphold is looking for a Product Marketing Manager with retail experience in the Crypto or FinTech industry that can collaborate with our product, marketing and business teams to bring new crypto products to market and drive adoption with existing products.

This role requires the ability to dive deep into the details, and make sure all stakeholders understand the product and are on the same page. The ideal candidate will understand the crypto user experience and ensure that product benefits are communicated to our core users in a way that distills complicated details and makes our products easy to understand and engage with while building an affinity for our brand.

What you'll be doing primarily:

• Product immersion & technical expertise. Deep dive into our "neobanking" and "rewards-oriented" products to understand both front-end experiences and backend technical impacts. Specifically these products include, but are not limited to, Staking, our Rewards Center, high yield USD Interest Accounts, custody products and more.
• Cross-functional team collaboration with: business unit leaders, product managers, marketing channel leaders, legal, compliance, data, research and design.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for our neobanking and rewards products, ensuring alignment with company objectives and ability to stick to tight turnaround times and deadlines.
• Product Positioning: work with our copy team to craft and refine product messaging that resonates with various target segments, highlighting key differentiators and value propositions to specific segments.
• Customer Engagement: Develop and manage initiatives to drive customer education and engagement. Understanding of lifecycle marketing from acquisition to retention, driving recurring usage and increasing lifetime value.
• Market Research: Conduct thorough market analysis, including competitor research and customer insights, to inform product positioning and marketing strategies.
• Content Development: Work with the marketing team to create high-impact marketing collateral, including product sheets, white papers, case studies, blogs, explainer videos and presentations tailored to different customer segments.
• Metrics & Reporting: Analyze the effectiveness of customer engagement and our marketing campaigns and product launches, providing regular reports and insights to optimize future strategies.
• Adhere to KPIs for each product line. Drive out the cycle of value proposition, marketing, launch, results, feedback and improvements to deliver on those metrics.

Required qualifications:

• Degree in Business, Marketing, Technology or related field.
• Have at least 3 years of experience working on technology-powered products as either a product marketer, product manager, product designer, marketer, engineer, data analyst/scientist, or user researcher.
• Proven track record of successful product launches and marketing campaigns.
• Organized, detail-oriented, and flexible to work in a fast-paced environment with changing priorities.
• Very strong communication skills, written and spoken, with high emotional intelligence.
• Owner mentality, ambition to drive engagement with your product and accountability for your efforts.
• Data-driven approach to identify the key success indicators for the different products.
• Analytical skills to examine internal and external data.
• Fluent written and oral English skills.

Preferred industry experience:

• Professional or personal experience in blockchain and cryptocurrency, crypto markets, digital assets, trading platforms, or digital personal finance platforms. Applicants who do not have professional crypto experience should demonstrate their personal experience in their resume.
• In the absence of professional crypto experience, candidates should have professional experience working with fintech or finance-related products and personal experience with crypto.

What we have to offer you:

• An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
• An international team, in a cutting edge field, working on the most fascinating projects.
• Growth and career opportunities, and the chance to be proactive and creative.
• A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
• Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
• Interesting events that keep you connected with the team and celebrate our success.

Salary: $90,000 - $114,000 + Bonus, Benefits

Be part of a great company that is revolutionizing financial services. Apply now!

If this job isn't exactly what you are looking for, visit our careers page to check out all our exciting opportunities.

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us better.