Premium Sales Representative (University Of Maryland)

POSITION: Premium Sales Representative DEPARTMENT: Legends College REPORTS TO: General Manager FLSA STATUS: Salaried / Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions - from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

Are you a motivated, organized sales professional who enjoys hitting ambitious goals, working on industry leading projects, and building something special? Are you a sports-lover looking for an opportunity to grow your career and work in collegiate athletics? Are you a leader who facilitates collaboration, builds strong relationships, and gets results?

Then join Legends as our Premium Sales Representative with our University of Maryland project.

The Premium Sales Rep is primarily responsible for driving revenue and hitting sales goals and will lead new business generation in all premium seating areas across Maryland athletics. This includes, but is not limited to, our brand new, first-of-its-kind Maryland Club in the XFINITY Center as well as Suites and Mezzanine seats at SECU Stadium. This role is responsible for engaging and converting existing Maryland Athletics donors and ticket holders, while also identifying new prospects interested in purchasing premium seating and making donations to the Terrapin Club. This position will rely heavily on prospecting, a high volume of activities, and the scheduling and execution of meetings and sales presentations.

The Premium Sales Rep should be a hard-working, results-driven team player with a passion for selling and enhancing the University of Maryland brand. The Premium Sales Rep will also drive revenue through season tickets, group tickets, and other packages for all ticketed sports at University of Maryland. We are seeking an experienced team member with a positive, results-oriented approach to sales and VIP experiences, who can communicate clearly across all platforms and work diligently to identify and convert new ticket members. This role will work under the guidance of the Director of Sales and General Manager.

ESSENTIAL DUTES AND RESPONSIBILITIES

• Execute face-to-face meetings, both on and off campus, to showcase overview of projects, premium seating opportunities and secure commitments.
• Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by Maryland and Legends teams.
• Conduct sales conversations via phone, email, text, meetings, and other creative means of communication.
• Cultivate relationships with prospects, clients, and Terrapin Club donors through creative means, including but not limited to networking events, speaking engagements, one-on-one dinners/lunches, game invitations, and offsite meetings.
• Provide exemplary service for our Premium Members and Terrapin Club Donors via in-season communication, renewals, events (as scheduled), and referrals.
• Maintain detailed and organized records of customer data using CRM system in place at UMD.
• Meet or exceed all individual and team sales goals associated with premium seating products and Terrapin Club donations.
• Meet or exceed all activity goals set forth by the Director of Sales and General Manager.
• Must be willing to work non-traditional hours, weekends, events and game days.

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

• Bachelor's Degree
• 4+ years of prior sales experience is preferred
• Prior experience selling high dollar amounts in the collegiate or professional sports and entertainment industry is preferred

SKILLS AND ABILITIES

• Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with a variety of people at all levels of an organization
• Excellent verbal and written communication skills a must
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously while remaining organized, efficient and calm under pressure
• Ability to prioritize and meet deadlines and goals
• Proven ability to work collaboratively in a team-oriented environment
• Proficiency in Salesforce CRM and Paciolan is a plus
• Effectively communicate with donors and C-level executives
• Resourceful, innovative and forward thinking
• Ability to generate new business from companies and individuals not currently supporting Maryland Athletics.
• Ability to handle heavy volume of outbound and inbound activity
• Strong time management and organizational skills with an attention to detail
• Candidate should possess a passionate, optimistic, team-first attitude with a desire to be the best

UNIVERSITY OF MARYLAND

Maryland Athletics has partnered with Legends to integrate data and analytics, marketing, Terrapin Club fundraising initiatives, premium seating, a new private social membership club, and general ticket sales initiatives into a single revenue-driven approach.

Legends will assist in the sales strategy and execution of premium seating and ticket packages for all ticketed sports and will partner closely with athletics development leadership to support the day-to-day aspects of the

Terrapin Club programs. Legends' unique fundraising platform, an essential service embraced by higher education, identifies effective fan and donor engagement strategies to enhance ticket sales, philanthropic giving and other opportunities.

COMPENSATION

Competitive salary range of $50,000 - $55,000 plus bonus potential, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site - University of Maryland

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.