Sr Premium Sales Rep

POSITION: Sr. Premium Sales Rep

DEPARTMENT: Legends College

REPORTS TO: Director of Premium Sales

FLSA STATUS: Non Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions - from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, convention centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

UNIVERSITY OF SOUTH CAROLINA

The University of South Carolina and Legends, a global premium experiences company, have announced a multi-year partnership aimed at enhancing the fan experience at Gamecocks' sporting events and maximizing the University of South Carolina's Athletics revenue generation through a streamlined, data-driven sales approach. As part of the overarching agreement, Legends will manage premium seating and support ticket sales and philanthropic fundraising for the renovated Williams-Brice Stadium.

Phase 1 of the Williams-Brice Stadium project will focus on the design of the West and East Side of the stadium, including renovating and expanding the suite offerings. The initial plans include premium suites of various sizes and the installation of club seats.

THE ROLE

The Sr. Premium Sales Rep is primarily responsible for driving revenue and hitting sales goals, and will lead new business generation for the new premium seating in Williams-Brice Stadium at the University of South Carolina. The Sr. Premium Sales Rep is responsible for engaging and converting existing Gamecock Club donors and ticket holders, while also identifying new prospects interested in purchasing premium seating. This position will be focused on prospecting, appointment setting, executing on-campus and out of office sales presentations and securing premium seating commitments.

The Sr. Premium Sales Rep should be results driven, possess an optimistic team-first attitude and a desire to be the best. We are seeking an experienced team member with a positive, results-oriented approach to sales and VIP experiences, who can communicate clearly across all platforms and work diligently to identify and convert new ticket members. The Premium Sales Rep will work under the guidance of the Director of Premium Seating.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Execute face-to-face meetings, both on and off campus, to share overview of project, new premium seating opportunities, and secure seating commitments
• Utilize the Preview Center to host on-campus sales presentations
• Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organization
• Conduct sales conversations via phone presentations, in-office meetings/sales center presentations, and meetings at stadium
• Entertain and nurture relationships with clients and prospects through creative means including, but not limited to: networking events, speaking engagements, one-on-one dinners/lunches, prospect sampling at games, seat visits at games, open houses at stadium, and outside meetings
• Provide high end service for our Premium Season Ticket Holders, including but not limited to: renewals, collection of payments, receiving executed seating contracts, cross selling as needed
• Enter all pertinent prospect and customer information in CRM platform for efficient reporting and historical purposes
• Meet or exceed all individual and team new business sales goals associated with the new premium seating products
• Serve as the expert both internally amongst Gamecock Athletics and the Gamecock Club and externally with all sales prospects on all elements of the various stadium enhancements and premium seating amenities
• Must be willing to work non-traditional hours, weekends, events and game days
• The candidate will be accountable for certain levels of activity (calls made/appointments set) and goals

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

• Bachelor's Degree
• 4+ years of prior sales experience is preferred
• Prior experience selling five and six figure deals in the professional or collegiate sports and entertainment industry is preferred
• Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients at all levels of an organization
• Excellent interpersonal verbal and written communication skills a must
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously while remaining organized, efficient and calm under pressure
• Ability to prioritize and meet competing deadlines independently
• Proven ability to work collaboratively in a team-oriented environment
• Effectively engage with donors and C-level clients
• Resourceful, innovative and forward thinking
• Ability to generate new business from companies and individuals not currently supporting Gamecock Athletics
• Ability to handle heavy volume of outbound and inbound phone calls and emails
• Strong time management and organizational skills with attention to detail
• Candidate should possess an optimistic team-first attitude, as well as a competitive desire to be the best

SKILLS AND ABILITIES

• Proficient in CRM (Salesforce) and ticketing platforms (Ticketmaster & Archtics)
• Candidates should possess both personal and professional communication skills to interface with all levels of a company, both internally and externally
• Ability to strategize towards achieving big picture initiatives while possessing necessary attention to detail to ensure high level execution each step of the way
• Motivated self-starter, with exceptional organization, strategic thinking and personal leadership skills
• Strong problem-solving skills and general creativity
• Must be flexible to work extended hours due to business requirements including late nights, weekends and holidays

COMPENSATION

Competitive pay plus bonus potential commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site - University of South Carolina

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may

be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.