Chief Marketing Officer

The Chief Marketing Officer (CMO) at Emerald Queen Casino is responsible for developing and executing a comprehensive marketing strategy that spans all properties, including casino operations, hotel services, the players club, and guest experience. This role leads the Marketing Department, overseeing daily operations, guiding staff development, and managing the annual departmental budget along with forecasts for special projects. The CMO designs and presents an annual marketing plan grounded in market research and analytics, working cross-functionally with all divisions to ensure successful strategy implementation. They are also responsible for all advertising efforts across various channels—direct mail, radio, TV, print, digital media, social platforms, and outdoor advertising—while closely monitoring return on investment and implementing corrective actions for underperforming campaigns.

Additionally, the CMO manages the player tracking system, using performance data to enhance customer engagement and loyalty. They negotiate media buys, develop long-term contracts, and maintain strong relationships with clients, advertising agencies, and corporate partners, while identifying new business opportunities with mid-to-large companies. This role is critical in forecasting short- and long-term growth goals, expanding the customer base, and supporting profitability through strategic media planning. Regular reporting to Executive Leadership ensures alignment on key marketing initiatives and performance metrics, making the CMO an essential driver of Emerald Queen Casino’s brand growth and revenue success.

Compensation based on qualifications and experience. This full-time position features excellent employer-paid medical, dental, vision and life insurance benefits.

MINIMUM REQUIREMENTS:

• Bachelor’s degree in business or public administration, communication, marketing, or related field. MBA preferred.
• Fifteen years of experience in creating, delivering, and analyzing marketing advertising campaigns using radio, television, social media, and digital platforms driving business results in a similarly sized organization preferred.
• Multi property experience preferred.
• Minimum of seven years of management experience leading a team in marketing or sales field.
• Additional education or related experience may substitute for the minimum requirements of the position.

COMPETENCIES:

Knowledge of: marketing, media, communication, brand management; marketing trends, platforms, and practices; supervisory and management practices and procedures; Tribal-State Compact regulations and Tribal Gaming policies and procedures; Casino operations, services, amenities, policies and departmental procedures; and marketing operations and technologies.  

Skills in: interpersonal, networking, and public relations; use and operation of a personal computer and related software programs such as MS Word, Excel and PowerPoints; and directing and overseeing the daily operations of a department.  

Ability to: supervise, train, hire, discipline and evaluate staff; protect the casinos property and assets; create and secure media advertising; keep current on Marketing, media trends and new technology; plan, develop and implement department budget, approve expenditures and purchases; multi-task and handle multiple priorities simultaneously; promote the facilities and amenities to businesses; communicate effectively both verbally and in writing; work with outside vendors and ensure products meet EQC standards and requirements; think creatively and innovatively providing marketing solutions; and provide leadership, direction, and assistance to EQC departments.

ADDITIONAL REQUIREMENTS:

• Must be able to work all scheduled shifts to include day, swing, graveyard and holidays

All applicants must obtain a Class III A or III B license as required by the Puyallup Tribal Gaming Regulatory Office and the Washington State Gaming Commission. Pre-employment drug testing is required for all positions. However, the use of marijuana will not disqualify an applicant unless the position requires driving a company vehicle. The Emerald Queen is an Equal Opportunity Employer. Indian Preference in hiring shall apply according to the policies adopted by Puyallup Tribe’s Emerald Queen Casino. Job descriptions are intended to present a brief summary of the position and the description is not intended to list all of the duties performed within the job.