Director, Marketing and Engagement Analytics

Reporting to the Senior Director of Marketing Strategy, the Director of Marketing and Engagement Analytics will be responsible for leading the marketing data strategy, analytics, and reporting functions for the Strategic Marketing and Engagement Communications (SMEC) team at the Rutgers University Foundation (RUF). This individual will play a critical role in enabling data-driven decision-making across marketing initiatives and campaigns by developing insights that enhance engagement, optimize marketing efforts, and drive philanthropic success.

Essential Functions

• Effectively leverage Marketing Cloud, Commerce Cloud, and other marketing data to optimize marketing campaigns and inform engagement activities.
• Lead and enhance the marketing data, analytics, and reporting function to provide enterprise-wide insights and strategic support for the SMEC team and broader RUF community.
• Develop and maintain best practices for marketing data governance, measurement frameworks, and campaign analytics, ensuring alignment with foundation-wide marketing and fundraising objectives.
• Establish KPIs, dashboards, and regular reporting mechanisms providing actionable insights for optimizing marketing strategy and stakeholder communication.
• Collaborate closely with marketing strategists, digital marketing, creative, and fundraising partners to design and evaluate campaigns based on data-driven insights.
• Partner with Data Intelligence and Systems and Technology teams to ensure data systems, integrations, and reporting structures support marketing goals.
• Deliver advanced analytics projects, including audience segmentation, predictive modeling, and attribution analysis.
• Other duties as assigned.

 

Competency Aptitudes

Leadership

• Lead a comprehensive marketing data and analytics strategy for the SMEC team.
• Foster a culture of continuous improvement and marketing data literacy across the marketing organization.

Autonomy

•  Independently manage analytics projects and marketing reporting initiatives with minimal supervision.
• Set goals and ensure project timelines and deliverables are met.

Complexity

• Collaborate with peers across RUF.
• Influence marketing strategies through insights and evidence-based recommendations.
• Manage complex data sources and systems while maintaining data integrity and compliance with privacy standards.
• Lead the operational execution of marketing analytics for enterprise-wide engagement efforts.

Strategy

• Define and oversee the marketing analytics roadmap, including platform enhancements, process improvements, and advanced analytic capabilities.
• Set priorities for analytics initiatives that support the strategic goals of the marketing team and the Foundation.
• Align analytics initiatives with broader organizational and university-wide marketing objectives.

Education and/or Experience

• Bachelor’s degree in Marketing, Statistics, Data Science, Business Analytics, or a related field.
• 8+ years of professional experience in marketing analytics, data strategy, business intelligence, or related areas, preferably within non-profit, higher education, or advancement settings.
• Must have expertise with Salesforce Marketing Cloud, Salesforce Commerce Cloud, Salesforce CRM, and Google Analytics.
• Must have working experience with Tableau and Smartsheet.
• Experience with Sprout and Blackthorn is a plus.
• Salesforce Trailhead Expeditioner level or higher preferred.

Working Conditions

This position requires clarity of focus while juggling complex projects or deadlines with little physical effort. Occasional evening or weekend work may be required to meet project deadlines, support campaign launches, or accommodate stakeholder needs.

Workplace Arrangements

This is classified as an office-centric hybrid position. Colleagues working under an office-centric hybrid arrangement have a primary workstation at the Rutgers University Foundation office in New Brunswick, and are in the office between one and five days a week. The frequency with which they are present in the office depends on their role and function and the interdependency of other functions.

Compensation and Benefits
The position is budgeted at a starting salary of $100,000/ year. Final offers are based on various factors such as the candidate’s qualifications, skills, competencies, and other job-related reasons for the role. In addition to salary, Rutgers University Foundation offers:

• Office-centric hybrid work schedule
• Comprehensive medical
• Comprehensive no cost dental, and no cost vision insurance for employee and dependents
• 403(b) plan with matching employer contribution
• Accrual of three weeks of annual vacation time, in addition to five wellness days and fifteen sick days per year
• Nine holidays, as well as four floating holidays
• Significant tuition reductions
• Professional development is highly valued at the Rutgers University Foundation, where employees are encouraged to look across the organization to develop new skills and abilities for professional career progression.
• $40 monthly cell phone reimbursement

 

Equal Employment Opportunity

It is Foundation policy to provide equal employment opportunity to all its employees and applicants. The Foundation prohibits discrimination against any employee or applicant for employment because of race, color, religion, creed, age, sex, national origin, ancestry, marital status, familial status, disability, sexual orientation, gender identity, gender expression, veteran status, genetic information, and any other characteristics protected by applicable state, federal and/or local laws. Equal employment opportunity applies to hiring, placement, transfer, promotion, demotion, recruitment, advertising or solicitation for employment, treatment during employment, rates of pay or other forms of compensation, selection for training, layoff, or termination.