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Product Designer, Growth

BettermentNew York City, NY

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Job Description

About the role

We're looking for a Product Designer to create compelling and impactful growth experiences that engage prospective customers and improve our high level acquisition funnels. You will bring creative, analytical, and technical design skills to collaborate closely with a strong cross-functional team and stakeholders across our consumer platform.

At Betterment, we hire designers who are passionate about personal finance, and building intuitive, delightful experiences for customers to manage their money. You approach problems holistically, and are self-motivated, learning new skills quickly, with a sense for what you'll develop next. We seek out folks who are talented and eager to both learn from their colleagues and help make them better. As a design team, we're focused and always strive for excellence.

This role is based out of our NYC office. The base salary range offered for this position is reflected below. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment's total compensation package for employees.

  • New York City: $110,000-130,000

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus. For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly.

A day in the life

  • Design and iterate on key acquisition flows, funnels, and tools that drive growth, balancing business goals and user needs
  • Create engaging landing pages and website experiences that bring the Betterment brand to life and resonate with prospective customers
  • Make informed, data-backed design decisions by leveraging research, customer insights, usability principles, and site performance metrics
  • Contribute to our design system, ensuring everything we create is accessible, cohesive, and aligned with our brand
  • Collaborate closely with product management, engineering, brand designers, content strategists, product design, marketing, and many others, working closely in a cross-disciplinary team
  • Help shape our product direction by identifying new opportunities, proposing A/B tests, and staying current with design and industry trends
  • Take ownership of your work from start to finish-seeing your designs through to launch
  • Grow your skills as part of a talented, supportive design team that values open feedback and works toward a unified customer experience across all touchpoints

What we're looking for

  • 3+ years of relevant experience as a product designer (previous titles may have been different)
  • Portfolio of extraordinary product design work that demonstrates a strong visual design foundation, positive business impact and experience shipping designs to real people, across web and mobile
  • Experience working within established accessible design systems and evolving when appropriate
  • Excellent communication skills, both written and spoken
  • Strong collaborative skills with experience working through lots of cross-functional feedback
  • Experience working in a data-informed test and learn environment
  • Ability to identify user needs and pain points through research, usability testing, and data analysis
  • Strong organizational skills and ability to prioritize and manage multiple projects with tight timelines
  • Strategic thinker with a big-picture view of how design drives product and business goals

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