Vice President, Product Marketing Manager

Company Overview

We are a global fintech leader in securities finance, driving industry transformation through innovative, market-leading technology. Our SaaS solutions and tailored services support financial institutions across every stage of the securities finance lifecycle from trading and post-trade processing to data, analytics, regulatory compliance, and end-to-end securities finance platform delivery.

Trusted by over 190 institutions in more than 30 markets worldwide, we help clients streamline operations, meet regulatory requirements, and unlock valuable market insights.

Team Overview

We are looking for a Vice President, Product Marketing Manager to play a central role in aligning our product vision with market needs, client engagement, and revenue generation. As a Vice President, Product Marketing Manager based in New York, you will lead the development and execution of go-to-market strategies, define compelling value propositions across our product suite, and serve as the bridge between Product, Sales, Client Relationship, and Marketing teams.

This is a high-impact role where you will shape how our platform is positioned in the market and ensure that our offerings are effectively communicated and adopted by the global financial services community.

Role Responsibilities

• Develop and maintain a deep understanding of the entire EquiLend product suite and overall product strategy.
• Collaborate with Product Managers to synthesize complex product roadmaps into clear, market-ready positioning frameworks.
• Translate product capabilities into customer-facing value that drives differentiation and commercial success.
• Partner with the Client Relationship team to ensure product messaging aligns with client engagement strategies and market needs.
• Collaborate closely with the central Marketing team to create campaigns, launch materials, and messaging that reflect product priorities.
• Act as a strategic interface between Product, Sales, and Marketing to ensure cohesive, consistent positioning and seamless go-to-market execution.
• Lead the creation of sales enablement tools, including pitch decks, one-pagers, playbooks, and case studies.
• Plan and execute product launches, ensuring messaging, market readiness, and internal alignment across all functions.
• Track competitive activity and market dynamics to inform positioning and marketing strategy.
• Use data to assess product marketing effectiveness, refine positioning, and optimize campaign impact.
• Drive tooling and reporting improvements to increase marketing visibility and support commercial goals.

Required Skills

• 8+ years of experience in product marketing within financial services, fintech, or B2B technology with strong leadership and stakeholder management skills.
• Demonstrates strong cross-functional collaboration skills and the ability to serve as a trusted interface between Product, Client, Sales, and Marketing teams.
• Shows excellent knowledge of go-to-market strategy development, product positioning, and client engagement approaches.
• Ability to simplify complex product strategies into impactful messaging tailored to various buyer personas and market segments.
• Experience creating sales enablement materials and campaign assets with measurable impact on revenue and adoption.
• Strong communication and presentation skills, with a confident ability to influence senior stakeholders.
• Analytical mindset with familiarity using tools to evaluate campaign success, market impact, and client engagement trends.
• Demonstrates a client-centric mindset with a focus on supporting long-term product adoption and commercial success.
• Ability to navigate a fast-paced, evolving environment with proactive problem-solving and attention to execution.

Role Location and Benefits

• Hybrid Working: Enjoy the flexibility of working remotely for up to 100 days each year.
• Generous Vacation Days: Vacation days increase as you progress in your career with EquiLend.
• Discretionary Annual Cash Bonus: A discretionary annual cash bonus to reward your performance and contributions to the company's success.
• Health and Dental Insurance: Comprehensive health and dental insurance coverage is available from your first day.
• 401(k) Employer Matching Contribution Plan: Our 401(k) plan includes employer matching contribution available from day one.
• Compensation: The annual base salary range for this role is $130,000 - $145,000, plus a performance-based annual bonus. This range is a general guideline; final offers consider factors such as role scope, candidate experience, internal equity, and market factors.

Diversity & Inclusion

At EquiLend, we are committed to fostering an inclusive and diverse workplace where everyone is respected and valued. We believe that a variety of perspectives drives innovation and strengthens our success. If you require any reasonable accommodations during the interview process, please let us know - we're here to support you.

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