Head Of Product Marketing

mParticle by Rokt is widely recognized as one of the leading customer data platforms, serving hundreds of global brands and helping them turn data to insights and insights to action. Built on top of end-to-end streaming architecture, we are committed to empowering businesses to deliver personalized and engaging experiences to their customers across all screens and devices. We believe that the opportunity to help teams activate insights from their customer data to deliver more relevant and adaptive experiences is more important than ever. In January 2025 mParticle merged with Rokt and became mParticle by Rokt. Together, our AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions, connecting 400 million customers across the world's leading companies.

We are Rokt, a hyper-growth ecommerce leader. Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most. Rokt's AI Brain and ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies.

We are a team of builders helping smart businesses find innovative ways to meet customer needs and generate incremental revenue. Leading companies drive 10-50% of additional revenue-and often all their profits-from the extra products or services they sell. This economic edge unleashes a world of possibilities for growth and innovation.

At Rokt, we are committed to complete transparency in career paths and compensation. This is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability, available on our website. Rokt'stars constantly strive to raise the bar, pushing the envelope of what is possible

We are looking for a Head of Product Marketing

Target total compensation ranges from $300,000 - $500,000, including a fixed annual salary of $230,000 - $290,000, an employee equity plan grant, and world-class benefits.

Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.

We're looking for a strategic, people-first marketing leader to own Product Marketing for mParticle by Rokt. As Head of Product Marketing, you'll lead a team of PMMs responsible for positioning, enablement, competitive strategy, and go-to-market execution across the mParticle portfolio. Reporting into mParticle's CEO, you will be the connective tissue between Product, Sales, Partnerships, and Marketing, ensuring mParticle by Rokt stands apart in a crowded, fast-moving market.

This role is both strategic and executional, with the opportunity to shape mParticle by Rokt's narrative post-acquisition, while building and scaling a team that amplifies our product-led growth and commercial impact.

What You'll Do

• Define Product Positioning: Develop differentiated messaging frameworks, narratives, and customer value propositions for the mParticle portfolio, grounded in AI, data activation, and user relevance.
• Lead Go-to-Market Execution: Partner with Product, Revenue, and Enablement teams to launch products and features that drive commercial outcomes and accelerate enterprise adoption.
• Market & Buyer Insights: Own voice-of-customer programs, competitive intelligence, and segmentation research to inform positioning and shape product strategy.
• Drive Cross-Functional Alignment: Align key stakeholders across Marketing, Product, Sales, and Partnerships to deliver unified, effective GTM strategies and launches.
• Elevate Sales Enablement: Build compelling decks, battlecards, ROI models, and customer-facing content that sharpen messaging, shorten cycles, and improve win rates.
• Build & Scale a High-Performing Team: Hire, develop, and retain top-tier product marketing talent. Set clear expectations, define career paths, and create a high-feedback, high-growth culture.
• Coach & Mentor: Provide ongoing development and coaching for team members; foster strategic thinking, executional excellence, and cross-functional collaboration.
• Operationalize Product Marketing: Define and scale repeatable processes for launch planning, market research, and field enablement across the mParticle business.