Vice President, Growth Marketing (Must Be U.S. Based)

The Vice President of Growth Marketing will join PolyAI's rapidly growing marketing team! This role will own PolyAI's core growth channels from advertising to events to our advisory board. This person will help build the growth strategy, manage its execution, and ensure it works to reach our pipeline goals.

Responsibilities:

• Strategy Development: Develop, socialise and execute a comprehensive revenue marketing strategy that supports our quarterly and annual growth goals. Continuously evaluate and refine your strategies to optimize for performance, quality, and efficiency
• Drive Global Growth: Plan, create, and optimise global campaigns and programs that create and capture pipeline across ABM, targeted paid digital, email marketing, and events. Alongside Product Marketing, Brand, and Communications, you'll develop campaign themes, creative, and assets to support all regions. Offer a strong perspective on the optimization of our CTAs, conversion rates and demo/trial experiences to support our pipeline targets.
• Using data and a strong partnership with product to use our platform to drive growth. Support any product and product-led-growth initiatives around client engagement, product usage, and new customer acquisition.
• Leverage a data-driven and intent-based approach and technologies to effectively target key accounts. Work alongside our operations team to develop reporting that helps the business understand our performance.
• Content Strategy for Pipeline: Use your growth strategy to help inform our content. Work with our head of content marketing to develop content and collateral that will support both your account-based focus and broader demand generation efforts.
• Leadership: Develop and inspire a high-performing team, fostering a culture of excellence, creativity, and ambition. Closely lead our agency relationships so that they are aligned with our overall vision and drive results.
• Team Collaboration: Collaborate and build strong relationships with sales, marketing, product, and other stakeholders to align demand generation with overall go-to-market strategy.
• Performance Measurement: Work with marketing leadership to set KPIs and metrics that measure the effectiveness of your strategy. While pipeline health and revenue contribution is the ultimate measurement of the growth function, we want to ensure full transparency in our reporting to indicate future success and change course if necessary.

Qualifications

• 10+ years leadership and track record running demand generation, and account-based marketing strategies in B2B SaaS, supporting both direct and partner/alliance sales motions.
• Experience marketing to several industries and verticals is a plus
• A self-aware leader who understands how to build performant, motivated teams at startups; Someone who will set the bar high but manage performance fairly and consistently.
• Understands the modern marketing funnel, how to measure it, and react to what's measured by incorporating 1:1, 1:few and 1:many account based approaches
• An analytical and strategic thinker with the ability to translate insights into strategies and initiatives. We're looking for someone who can balance "the playbook" with the demands of enterprise, B2B reality and who can innovate as such
• Strong understanding of our customer: why they buy, their pain points, the outcomes that matter most, how to segment them, and the types of content and campaigns that are most likely to motivate them through the buyer journey.
• Exceptional communication and collaboration skills with a track record of successful cross-functional partnership
• Impeccable quantitative ability and analytical skills. High affinity for insights out of data with a rigorous reporting process around metrics, data and revenue impact
• High energy, "own it" personality and ability to thrive in a growth environment
• Familiarity with Salesforce, 6Sense, and Hubspot a plus

We provide a competitive salary range for this role - which is $225,000 - $265,000 + competitive bonus and equity in the business. Please note this range is intended as a guide-not a guarantee and we encourage candidates to apply who feel they encompass the qualifications, relevant experience, and the scope of the role.

In addition to salary, this position includes equity in the business, giving you the opportunity to share in the company's long-term success.

Participation in the company's employee share options plan

100% of Single Cost (employee) and 50% of Dependent for medical, dental & vision

Life Insurance

️ STD and LTD

The opportunity to contribute to the company's 401k plan

Flexible PTO policy + 11 designated company holidays

Annual learning and development allowance

One-off WFH allowance when you join

Enhanced parental leave

Company-funded fertility and family-forming programmes

Menopause care programme with Maven