Marketing Associate

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide.  Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office.  Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.

$21.63/hour

FLSA Status: Non-Exempt

Summary

The Marketing Assistant is a vital member of the BAA Midwest team providing administrative support for all marketing efforts in Louisville, Indianapolis, and Kansas City. Working with the Senior Marketing Manager based in Louisville, our national marketing team, and local presenting and venue partners, the Marketing Assistant assists in the tactical implementation and administration of Midwest advertising.

Duties and Responsibilities

• Executes ad plans with direction from Senior Marketing Manager; assists in communication with media reps, vendors, press agents, and venue partners.
• Traffics all electronic, print and digital ads, and collateral for all shows and season subscription campaigns through design. Facilitates all ad approvals for show and season campaigns.

•  Collaborate with BAA national digital team in the planning, booking, execution, and reporting of digital ad campaigns.
• Works with Senior Marketing Manager on creation of content, strategy, and targeting on email communications and verifies and schedules all SMS, mobile app, and email communications.

• Orders the localization of all TV and Radio spots and distributes to media partners.
• Maintains Email blast schedules and reporting; Works with Senior Marketing Manager on creation of content.
• Actualizes marketing budgets and advertising settlement delivery for each show and throughout the Season campaign.
• Works with BAA to manage client billing. Responsible for collection and creation of appropriate back up, accounting forms and reporting.
• Interacts with Ticketing to coordinate promotional and trade ticket inventory with media partners.
• Downloads and manages art, order forms, and marketing manuals from production marketing sites.
• Maintains inventory and orders printed materials and promotional merchandise from touring shows.
• Manages and coordinates print jobs with vendors across markets.
• Assists in the maintenance of social media campaigns and provide reporting on performance including ROI of paid campaigns and performance of targeted initiatives.
• Interacts with program publisher to proof and approve all show programs.
• Attends partner marketing meetings/special committees to represent the BAA Marketing Team as needed.
• Assists with securing and execution of special events, such as cast parties, promotional events and subscriber promotions.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Cooperation
  • Establishes and maintains effective relationships
  • Active listener
  • Offers assistance and support to co-workers
  • Works cooperatively in group situations
  • Willing to jump in from day one and grow as a Marketing professional
  • Adaptability
  • Able to work around unexpected changes of circumstance or workload
  • Modifies a planned course of action based on new circumstances
  • Changes communication style to achieve the best results

• Adaptability
  • Able to work around unexpected changes of circumstance or workload
  • Modifies a planned course of action based on new circumstances
  • Changes communication style to achieve the best results

• Functional Competencies
  • Proficient in Excel, Word, Power Point, Social Media Management
  • Strong organizational skills
  • Attention to detail, Proof-reading, copy-editing skills
  • Multitask and time management
  • Team Orientation
  • Fosters team cooperation
  • Understands team roles and responsibilities
  • Supports group problem solving and is solutions driven
  • Active contributor within the team
  • Able to work with multiple personalities

• Team Orientation
  • Fosters team cooperation
  • Understands team roles and responsibilities
  • Supports group problem solving

Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Bachelor’s Degree in Communications, Marketing, Theatre or Arts Administration preferred.

Communication Skills

• Ability to read, analyze, and interpret advertising plans and reporting.
• Ability to write marketing copy that conforms to prescribed style and format.

Critical Thinking

• Strong analytical and problem-solving skills.
• Able to create dynamic marketing strategies under the direction of the Senior Marketing Manager for each show to maximize visibility with target audiences.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

• Sitting, standing, and working on a computer
• Restock venue collateral
• Help arrange front of house signage
• Escort talent or greet guests

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

• An open office environment with frequent interruptions and employee traffic.
• Noise and distractions from productions and/or an active office setting
• Must be willing to travel between cities and work nights and weekends as needed with reliable transportation

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

The John Gore Organization’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.