Vice President Marketing

Who we are

Performance Bankers, Inc is a family-owned bank holding company committed to providing exceptional service and innovative banking solutions while making a difference in the communities we serve. We take great pride in the relationships we build and the lives we impact. We offer the strength of a big bank combined with local decision-making and hometown involvement, setting our community banks apart from the rest.

Our subsidiaries include:

• First National Bank of Pierre - https://www.firstnationalbanks.bank/co-sd/
• First National Bank of Oldham - https://www.firstnationalbanks.bank/mn/
• First Savings Bank of Beresford - https://www.firstsavingsbanks.bank/
• Capital Card Services, Inc - https://capitalsvcs.com/

Our mission

Our mission is to support the financial goals of individuals and businesses in the communities we call home by offering every person a better banking experience.

Our values

• Passion: We have an unrelenting drive to be great. Quality service is our #1 priority.
• Commitment: We do not shy away from accountability. We together as a team and embrace the spirit of service.
• Leadership: We are competitive leaders in our markets and a go-to source for finance and lending.
• Community: We're proud to support each other and our local communities. We win when our customers win.

About the role

Leads brand positions, creative development of marketing campaigns, strategic brand initiatives, market research, and marketing to support all of the bank affiliates of Performance Bankers, Inc. Responsible for the direct management, supervision, and execution of marketing strategies, campaigns, and initiatives that advance our brand and competitive position. Leads cross-functional teams in the execution of multi-channel advertising and marketing to support critical touch points along the customer journey, with a mindset for performance measurement, effectiveness, best practices and continuous improvement.

This position is located in Sioux Falls, SD, and is not remote.

What you will do

• Develops strategic marketing plans and programs with accompanying budgets in accordance with strategic goals and objectives.
• Meets with each of the Bank executive leadership teams annually or as needed to develop an annual strategic marketing plan and calendar that supports each of the Bank's objectives.
• Sets a schedule of regular touch points with stakeholders for professional collaboration on strategic marketing objectives and results.
• Provides leadership, coaching and direction to the Marketing team. Ensures accountability and follow-up for marketing deliverables.
• Assists Regional Marketing and PBI Marketing resources in the creation, management, and measurement of Market or initiative-based plans.
• Directs the marketing communications including branding, advertising/promotion, social media efforts, collateral materials, customer education, vendor/outsourcing, management, and website design/administration.
• Collaborates with Executive Management on planning of products and services based on research and customer needs.
• Ensures compliance to marketing, data privacy, company and industry requirements and regulations.
• Provides strategic guidance for the brand and website presence.
• Proactively manages social media tactics and monitoring from a cross-sell and reputational standpoint and identifies opportunities to improve the overall customer experience.
• Works with IT to ensure all marketing and web related items comply with customer information security policies and guidance.
• Collaborates within the organization to unleash the bank's brand and personality across all touchpoints.
• Attends and participates in Regional Meetings. Provides Marketing presentations and updates at Regional Meetings periodically.
• Travel to and participate in regional, stakeholder, and industry events.
• Other duties as assigned.

What you will need

• Bachelor's degree required.
• Minimum of 10 years of experience in marketing, brand and communications.
• Financial services experience preferred.

What we offer

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation, Sick, and Holiday time
• A competitive 6% 401k match
• And more!

Candidate must pass a pre-employment screening including credit history and criminal record check.

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.