Strategic Customer Marketing Lead

Spring Health is looking for a Strategic Customer Marketing Lead to join our fast-growing Member Marketing team at Spring Health. In this role, you will be responsible for unlocking access, activation, and utilization amongst our most strategic customers by bringing a consultative, data-driven, and highly personalized approach to customer marketing. You will serve as the strategic marketing voice for key enterprise accounts, developing and implementing marketing strategies that directly support member engagement and revenue goals.

You will partner closely with Strategic Account Managers, Customer Marketing, Lifecycle Marketing, Finance, and other cross-functional stakeholders to deliver tailored population-level strategies that scale effectively across our portfolio. The ideal candidate thrives in a fast-paced, outcomes-oriented environment and has a passion for connecting people to mental health care through thoughtful, effective marketing.

What You'll Do

• Partner with Strategic Account Managers and other stakeholders to co-own member marketing outcomes for Spring Health's most high-impact customers.
• Develop and deliver personalized, data-informed member marketing playbooks that reflect each customer's unique population needs, benefits ecosystem, and business goals.
• Translate complex engagement data into clear, actionable insights for customers, helping them understand what's working, where improvements are needed, and why specific tactics will drive results.
• Lead implementation marketing strategy for strategic customer launches-ensuring timely, effective go-to-market execution and driving early enrollment and activation.
• Build strategic remediation plans for customers falling short of enrollment or utilization targets; identify root causes and define tactical solutions to get back on track.
• Work closely with Core Customer Marketing and Lifecycle Marketing to ensure personalized strategies are scalable and executable across teams.
• Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies that align to shared success metrics.
• Track, report, present, and program manage performance metrics with clarity and consistency, reinforcing the value of Spring Health's marketing approach to both internal and external stakeholders.

What Success Looks Like

• Strategic customers meet or exceed member enrollment, activation, and utilization targets within the first 6 months post-launch.
• You consistently deliver curated marketing strategies that align with each customer's goals and population needs, and are recognized by stakeholders for driving measurable impact.
• Scalable processes and playbooks are developed and adopted across Core and Lifecycle Marketing teams.
• Cross-functional teams, including Strategic Account Managers and Customer Success, view you as a trusted partner and advisor.
• Proactive identification and resolution of performance gaps leads to successful remediation of at-risk accounts.
• Your insights and data storytelling help customers clearly understand the "why" behind marketing strategies and influence decision-making.

What You'll Bring

• 8+ years of experience in B2B2C or customer marketing, ideally in healthcare, benefits, or a mission-driven, high-growth environment. Extra bonus if you've had experience marketing to health plan populations, working with health plans, and/or driving member acquisition amongst hard to reach populations.
• Proven success creating and executing marketing strategies that drive measurable outcomes (e.g. activation, engagement, revenue) for large enterprise accounts.
• Strong storytelling and communication skills; ability to present data-driven insights in a compelling, customer-centric way.
• Deep empathy for customer and member needs, with a track record of developing nuanced, tailored strategies that consider complex population dynamics.
• Highly collaborative and comfortable working cross-functionally with account teams, marketers, and product leaders.
• Self-starter with a strong sense of ownership, attention to detail, and ability to navigate ambiguity.
• Passionate about mental health and driven by mission-oriented work.

The target base salary range for this position is $147,140 - $183,930, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program-based in psychology, that's tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.