Specialist Performance Marketing

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company's portfolio includes a collection of world-renowned venues - New York's Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre - that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com.

Who are we hiring?

The Specialist, Performance Marketing is responsible for supporting the Performance Marketing team with creation and implementation of best-in-class digital marketing initiatives, including expertise utilizing various marketing channels such as CRM (e.g., email and SMS marketing) and proficiency in Salesforce Marketing Cloud. The Specialist Performance Marketing will support all MSG brands including Rockettes, Concerts & Bookings, New York Rangers and New York Knicks.

What will you do?

• Identify optimizations for audience segmentation and analysis across all Performance Marketing channels (e.g., media, email, SMS, etc.)
• Manage all Marketing Cloud activities (e.g., Interaction Studio, Journey Builder, email functionality, SMS, data feeds, data warehouse connections)
• Collaborate with Marketing Strategy to build out email and SMS recommendations for marketing initiatives
• Partner with Data & Analytics teams on insights and execution of technical projects relating to marketing initiatives including new initiatives focused on customer data analysis
• Report on performance results and inform on best practices and learnings to key stakeholders
• Day-to-day liaison with key internal stakeholders and external agency partners to communicate analysis and insights, trafficking, QA, etc., and participate in weekly status meetings
• Maintain business and/or technical documentation around business processes and marketing campaigns
• Research and recommend new innovations and testing opportunities to stay up to date on current trends

What do you need to succeed?

• 3+ years' experience in digital marketing (e.g., email, SMS, mobile and web personalization), and experience in Salesforce Marketing Cloud incl: Automation Studio, Email Studio, Journey Builder, Mobile Connect, and Personalization
• Knowledge of current marketing technologies utilized in supporting customer engagement & digital marketing operations (e.g. Marketing Automation, Personalization, Segmentation techniques)
• Solid understanding of databases, data structure and requirements for marketing campaigns (e.g., Tableau, Datorama) and data mining and segmentation techniques
• Proficient in analytical thinking, utilizing data to drive informed decision-making, identify trends and optimize CRM strategies for enhanced outcomes
• Proven problem-solving skills and ability to analyze complex issues and develop innovative solutions
• Ability to work independently in a fast-paced environment managing multiple projects simultaneously
• Strong collaboration skills to work with cross-functional teams
• Proactive attention to detail, results-oriented problem solver and organizational skills
• Bachelor's Degree preferred

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Pay Range

$65,000-$90,000 USD

At MSG, we recognize the importance of upskilling employees' talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.

We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.