Marketing Intern, Social Media Content Creator

This position is part-time (20hrs/wk) budgeted for up to 6 months, July - December 2025. Minimum of 3 months required.

At Leatherman Tool Group, we equip people to tackle the expected and unexpected. As the world’s leading multi-tool manufacturer, we’re driven by craftsmanship, innovation, and empowering real tales of triumph. Our culture values creativity, continuous improvement, and operational excellence, with a strong commitment to quality and environmental responsibility.

Position Summary

We’re seeking a curious, creative, AI-savvy Social Media Content Creator Intern who thrives where cutting-edge technology meets thumb-stopping storytelling. You’ll ideate, produce, and publish short-form social video, especially on TikTok, leveraging AI and automation tools to accelerate workflows, surface insights, and personalize experiences. Your work will power our social-commerce flywheel and keep Leatherman front-of-mind for our growing community.

Key Responsibilities

• Content Creation & Editing: Plan, shoot, and edit short-form videos that embody our brand voice and social-commerce goals, using AI/automation tools where applicable.
• Trend & Signal Monitoring: Track TikTok and emerging-platform trends via AI-powered social listening to keep content fresh and relevant.
• Community Engagement: Support responding to comments and sparking conversation across channels, scaling authentic interactions while preserving Leatherman’s tone.
• Collaboration & Calendar Management: Partner with marketing, creative, and e-commerce teams to align content with campaigns, launches, and events; help maintain and refine the social content calendar.
• Analytics, Experimentation & Automation: Run A/B tests on hooks, captions, and posting times; build or tap into automated dashboards to convert performance data into next-step creative decisions.
• Brand-Safety & Responsible AI: Ensure all AI-assisted content complies with platform policies, copyright and music-licensing rules, privacy requirements, and Leatherman’s Responsible-AI guidelines.
• Metrics & KPIs: Track success against view-through rate, engagement rate, TikTok Shop conversions, incremental revenue, and other key metrics.

What You Bring

• Growth mindset & curiosity, eager to experiment, learn, and iterate.
• Hands-on experience creating TikTok or Reels content, and using modern editors (CapCut, Adobe Premiere, Final Cut Pro).
• Familiarity with generative-AI tools (ChatGPT, Midjourney, Adobe Firefly, Runway, etc.) and basic prompt-engineering chops.
• Creative eye for composition, pacing, and brand alignment, plus superb attention to detail.
• Excellent communication and cross-functional collaboration skills.
• Bonus: Knowledge of social-commerce ecosystems, live shopping, or shoppable video formats.

Competencies You’ll Demonstrate

• Curious Self-Starter (Growth Mindset): Proactively seeks knowledge, experiments often, and automates workflows to improve results.
• Critical Thinking & Decision-Making: Uses data and brand goals to prioritize experiments and choose the best path forward.
• Adaptable & Tech-Savvy: Quickly adopts new AI/digital tools and pivots with platform changes or insights.
• Clear Communicator & Collaboration Champion: Works well in a team environment and thrives in cross-functional collaboration.
• Instills Trust & Integrity: Acts with honesty, authenticity, and accountability.
• Customer-Obsessed: Crafts content that delights users and deepens Leatherman loyalty.

What You'll Gain

• Hands-on experience with a globally recognized brand embracing AI-powered marketing.
• Mentorship from experienced marketers and content strategists.