Direct Response Copywriter – Financial Marketing
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Overview
Job Description
Direct Response Copywriter – Financial Marketing (Contract-to-Hire)
To Apply Now - email your resume to job-knemkq7d-1e4ngrk82rw3kdm@sagedata.io
Who:
A performance-driven copywriter with experience in digital marketing campaigns for financial products and services.
What:
Create, optimize, and adapt direct response copy across channels (Meta, Google, Native) and formats (ads, listicles, landing pages, video scripts) to drive measurable growth.
Where:
Primarily supporting campaigns across U.S.-based financial services, working within a contract-to-hire framework.
When:
Immediate need; this is a contract-to-hire position.
Why:
To maximize campaign performance, ensure compliance, and scale direct response efforts across multiple financial products.
Salary:
$90,000–$110,000 per year, plus performance-driven bonuses and benefits.
Job Summary / Description:
This role is responsible for producing high-performing, compliant direct response copy for digital marketing campaigns in the financial sector. You will leverage performance data, CRO expertise, and structured research to craft and iterate winning copy frameworks across multiple channels. The ideal candidate combines creativity with analytical rigor and can adapt copy for ads, landing pages, listicles, and video scripts while navigating compliance requirements.
Key Responsibilities:
Adapt and iterate proven copy frameworks for new partners, offers, placements, and channels.
Develop short- and long-form creative assets, including headlines, ads, listicles, video scripts, and landing pages.
Execute mechanical punch-ups and structured variations to expand testing capacity.
Build and update offer-specific copy based on feedback and team direction.
Implement compliance-driven revisions across ads, pages, and scripts.
Develop new paid acquisition headlines and variations for Meta and Google campaigns.
Contribute new test ideas and competitive insights derived from market research and performance trends.
Qualifications:
5+ years writing performance-driven, direct response copy for financial digital campaigns.
Documented CRO experience optimizing creative over time.
Strong conceptual writing skills with structured research frameworks.
Proficiency in analyzing performance data using Looker, Tableau, or Power BI.
Compliance-trained with comfort working alongside compliance stakeholders.
Familiarity with LLMs for writing support while knowing when to avoid reliance.
Expertise with multiple financial products/services, including Credit Cards, Debt Consolidation, Banking Apps, HYSA, Checking Accounts, and Insurance.
Competencies:
Performance-driven copy systems thinking
Personal finance expertise
Data literacy and performance interpretation
Conceptual angle development and research rigor
Compliance-aware creative judgment
Cross-format translation and adaptation
Collaborative communication
Detail-oriented execution under tight deadlines
Benefits:
Base salary according to market rates
Profit-sharing bonus
Competitive benefits package
Future increases tied to performance, not cost-of-living
Direct Response Copywriter for financial marketing campaigns; drives performance through CRO, ads, landing pages, and listicles.
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Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.