Director of Sales-Holiday Inn West I-10 – Mobile, AL

Job Title: Director of Sales
Location: Holiday Inn West I-10, Mobile, Alabama
Department: Sales & Marketing
Reports To: General Manager / Regional Director of Sales

Position Summary:

The Director of Sales (DOS) is responsible for leading and driving the total sales effort at the Holiday Inn West I-10 in Mobile, AL. This includes managing the hotel's sales and marketing initiatives, building strong relationships with key clients and business partners, and achieving revenue targets across all market segments including corporate, group, government, and leisure. The DOS plays a critical role in maximizing occupancy, revenue, and market share while ensuring the hotel's brand standards are met.

Key Responsibilities:

• Develop and implement strategic sales plans to achieve and exceed revenue goals for rooms, meeting space, and ancillary services.

• Identify and target new business opportunities in key segments including corporate, SMERF (Social, Military, Educational, Religious, Fraternal), government, and group travel.

• Manage a proactive sales effort through direct outside sales, client appointments, networking, cold calling, and industry involvement.

• Prepare and analyze sales forecasts and reports to monitor performance and adjust strategies accordingly.

• Maintain accurate and up-to-date customer and account records in the hotel's CRM system.

• Work closely with the General Manager and Revenue Manager to establish pricing, forecasting, and marketing strategies.

• Represent the hotel at trade shows, community events, and industry associations to build brand awareness and relationships.

• Lead and mentor the sales team (if applicable), ensuring performance goals are met and professional development is encouraged.

• Ensure all sales and marketing efforts reflect the Holiday Inn brand standards and align with IHG guidelines.

• Collaborate with operational departments to ensure smooth execution of group business and special events.

Qualifications:

• Bachelor's degree in Hospitality, Business, Marketing, or related field preferred.

• Minimum of 3 years of hotel sales experience; prior experience with IHG brands is a plus.

• Proven track record of achieving or exceeding sales targets in a competitive market.

• Strong knowledge of the Mobile, AL market or similar markets preferred.

• Excellent communication, negotiation, and relationship-building skills.

• Proficient in Microsoft Office and hotel sales systems (e.g., Delphi, Opera, or similar).

• Ability to travel locally for sales calls, events, and networking functions.

Work Conditions:

• Full-time position with flexible scheduling as required to meet client and hotel needs.

• Some local travel required; occasional evening or weekend event attendance may be necessary.