Paid Media Manager – Gaming & Performance Marketing Focus

Brand KnewLos Angeles, CA

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Job Description

Brand Knew is seeking a performance-driven Paid Media Manager with a sharp eye for strategy, strong creative instincts, and a deep understanding of the gaming and entertainment verticals—specifically real money gaming, social casino, or mobile gaming apps. If you’re passionate about user acquisition, thrive in fast-paced environments, and know how to scale campaigns across Paid Social, Search and App Networks —we’d love to talk.

This is an opportunity to join a creatively-led, data-informed team building campaigns that convert. The ideal candidate has both the tactical chops to manage campaigns hands-on, and the strategic thinking to optimize full-funnel performance at scale.

Note: Applications that are not fully and properly filled out will not be considered.

Responsibilities:

Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and Rokt
Navigating and reporting with AppsFlyer
Optimizing around SKAN limitations
Partner with creative and marketing teams to conceptualize and test high-performing ad creative and landing pages
Build and optimize full-funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROAS
Continuously test, iterate, and optimize campaigns—audiences, creatives, bids, and budgets—to drive measurable results
Leverage industry trends and platform updates to inform buying strategies and keep clients competitive
Run robust A/B and multivariate testing frameworks to maximize performance insights
Collaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in-app events, etc.)
Deliver detailed reports and insights to internal and external stakeholders

Requirements:

3+ years of hands-on paid media experience with a proven track record in mobile gaming, real money gaming, or social casino
Deep experience developing strategies and managing campaigns on Meta, TikTok, Snap, X, Apple Search Ads, Google UAC; and working knowledge of platforms like Moloco, AppLovin, and Rokt
Proficiency in campaign setup, optimization, A/B testing, creative performance analysis, and retargeting
Familiarity with mobile attribution and MMPs (e.g., AppsFlyer, Adjust)
Analytical mindset with strong Excel, Google Sheets and platform reporting skills
Strong verbal and written communication skills; confident presenting campaign strategy and performance to clients
Highly organized, proactive, self-motivated, and a strong team player
Comfortable navigating ambiguity and driving outcomes in a fast-moving environment

Perks:

Significant opportunity for growth in the company
Work alongside an incredible slate of clients and team members
Fun, creative and collaborative company culture
Unlimited cold brew
Hybrid & remote work options

Compensation:

Commensurate with experience, salary range ($72k-$90k)
Longterm disability insurance
Health care offering, including dental and vision
At the 1 year mark: 401k