Digital Marketing Specialist

EXCELHIREDallas, TX

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Job Description

Job Title: Digital Marketing Specialist

Location: [USA,Texas,Dallas]Job Type: [Full-Time]

Job Summary:

We are seeking a results-driven Digital Marketing Specialist to join our growing marketing team. This role will be responsible for planning, executing, and optimizing our online marketing efforts across all digital channels. The ideal candidate is well-versed in digital marketing concepts, tools, and best practices and knows how to use digital channels to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:

Plan and execute digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising
Manage and maintain the company’s website and social media platforms
Optimize content for the website and social media platforms
Analyze digital marketing performance using tools like Google Analytics and generate performance reports
Conduct keyword research and use SEO best practices to increase traffic to the website
Collaborate with internal teams to create landing pages and optimize the user experience
Monitor and report on competitors’ digital marketing activities
Stay current on emerging digital marketing trends and technologies

Required Skills and Qualifications:

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
2–4 years of experience in digital marketing or related roles
Hands-on experience with SEO, Google Ads, social media platforms, and email marketing
Proficiency with analytics tools (Google Analytics, Google Search Console, etc.)
Strong understanding of current online marketing concepts, strategies, and best practices
Excellent written and verbal communication skills
Creative thinking and problem-solving skills

Preferred Qualifications:

Experience with CMS platforms like WordPress or HubSpot
Certification in Google Ads, HubSpot, or Facebook Blueprint
Basic graphic design skills (e.g., Canva, Adobe Creative Suite)

What We Offer:

Competitive salary and performance-based incentives
Remote/flexible work options
Opportunities for professional growth and development
A collaborative and creative team environment

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FAQs About Digital Marketing Specialist Jobs at EXCELHIRE

What is the work location for this position at EXCELHIRE?

This job at EXCELHIRE is located in Dallas, TX, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at EXCELHIRE?

Employer has not shared pay details for this role.

What employment applies to this position at EXCELHIRE?

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