Digital Marketing Professional

Job Duties and Responsibilities:

·         Maintains Security Finance, Professional Finance Services, and Casa Amigos De Mexico website’s using a content management system

·         Monitors Search Engine Optimization (SEO) and Search Engine Management (SEM) marketing initiatives including campaigns, creation, and optimization

·         Creates and executes multiple omni-channel digital marketing campaigns; including planning, tracking, scheduling, coordinating resources and reporting on performance across channels; print, search, social media, display, website, email, texting and mobile app

·         Collects, analyzes, and measures data; reports on outcomes of digital marketing efforts

·         Generates and analyzes reporting on all digital activity using Google Analytics and/other reporting tools

·         Oversees design, creation, and delivery of professional advertisement and marketing materials that comply with all federal and state rules and regulations

·         Communicates with third party vendors/agencies to ensure results

·         Assists with other marketing functions

·         Prompt and regular attendance is required

Job Requirements:

·         3-5 years of digital marketing experience

·         Experience using content management systems

·         Extensive knowledge of SEO and SEM

·         High level of creativity and ability to manage projects for digital mediums

·         Experience working with various marketing vendor agencies

·         Computer literate with experience using design software (such as Adobe Creative Suite-Photoshop, Illustrator, and InDesign,) MS Office products, and ability to learn digital marketing software

·         Strong written and verbal communication skills for a diverse audience, along with sound copywriting and proofreading ability required

·         Ability to communicate in Spanish a plus

Physical Requirements:

This is an office position that consistently operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. Requires the ability to communicate verbally and in writing.  Occasional travel may be necessary.

Educational Requirements:

Bachelor’s degree, preferably in Marketing or related field OR equivalent experience