Vice President, B2B Marketing & Demand Generation
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Overview
Job Description
Vice President, B2B Marketing & Demand Generation
Location: Remote (U.S. based – West Coast Candidates Preferred)
Ready to shape the future of digital ordering and guest engagement in the restaurant industry?
At Tillster, we’re powering the way brands like Baskin Robbins, Burger King, and Raising Cane's engage customers with commerce platforms that scale. We’re looking for a bold and strategic Vice President of B2B Marketing & Demand Generation to lead the charge in defining and executing a high-impact marketing and pipeline strategy.
🚀 What You’ll Own
B2B Demand Strategy & Execution
Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration.
Develop customer-centric programs that make Tillster’s value proposition impossible to ignore.
Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI.
Campaigns with Purpose
Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results.
Partner with sales, product, and leadership to build messaging that breaks through the noise.
Content & Thought Leadership
Tell our story through content that educates and inspires: white papers, case studies, videos, and more.
Establish Tillster as a go-to voice in the commerce platform space.
Systems & Tools
Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms.
Make data-informed decisions that scale impact.
Aligning Sales & Marketing
Lead the sales development strategy and ensure seamless alignment between marketing and sales.
Empower SDRs with the right training, materials, and messaging to convert leads into pipeline.
Events, PR & Brand Building
Oversee PR and media strategy, and manage key agency relationships.
Lead Tillster’s presence at tradeshows, client summits, and industry events that drive awareness and demand.
💼 Who You Are
A senior B2B marketing leader with deep demand gen chops.
A strategic thinker who can also roll up your sleeves and execute.
Experienced with CRM and marketing automation platforms—think HubSpot, Marketo, Salesforce, etc.
Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences.
Collaborative, data-driven, and energized by growth. Someone that is going to make things happen!!!
🎁 What You’ll Get
Competitive Salary: $190,000–$225,000 base + equity
Health & Wellness: Medical, dental, vision, FSA, EAP, 24/7 telehealth
Time Off: 15 PTO days in year one, 22 days after year one, plus 10 paid holidays
Retirement Plan: 401(k) with immediate eligibility
Growth: Tuition assistance, Udemy access, and continuous learning support
This is a high-impact role with visibility across the organization. If you’re ready to drive measurable marketing success and love building programs that scale—let’s talk.
👉 Local candidates strongly preferred.
No visa sponsorship available.
Principals only – no agencies or phone calls, please.
About Tillster
Headquartered in the USA, Tillster is the global leader in digital ordering and customer engagement solutions. For over a decade we have developed revolutionary self-service, ordering and payments solutions – for mobile, tablet, online, kiosk, call center, and more – creating personalized interactions based on consumer preferences, language, and currency. Our platform is compatible with 15+ unique POS systems, representing over 90% coverage in multi-unit restaurants. We offer one platform; one scalable, enterprise class solution – to create world-class digital engagement solutions.
Our mission and passion are one in the same: Empower restaurants and consumers to engage and transact anywhere, anytime, and from any device - one consumer at a time, one order at a time, billions of times over. In doing so, together we are transforming e-commerce in restaurants and make the till grow for Tillster and our customers.
Thriving at Tillster
As a member of Tillster, you will embody our core values:
- Put Customers First: Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillster’s stage of development, resources, and stated goals.
- Collaborate: Work together effectively, leveraging diverse perspectives to achieve common goals.
- Innovate: Embrace creativity and pursue new ideas to drive progress and improvement.
- Operate from Data: Use strong critical thinking skills to make informed decisions based on accurate and relevant data.
- Drive Results: Focus on achieving tangible outcomes and delivering high performance.
- Own It: Take responsibility for your actions and the success of your work.
- Be Passionate and Have Fun: Bring enthusiasm to your work and enjoy the journey.
Making a Difference in the Tillster Way
Our business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team. We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow. To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.
Follow us on:
Tillster.com: https://www.tillster.com/
Tillster Careers: https://www.tillster.com/careers
LinkedIn: https://www.linkedin.com/company/tillster/
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