Account-Based Marketing (ABM)
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Overview
Job Description
At LiquidStack, we’re redefining what’s possible in the data center world. As a global leader in advanced liquid cooling solutions, we’re powering the future of AI, edge computing, and high-performance systems. Our team is growing, and we’re looking for skilled professionals who want to be part of something innovative and impactful.
About LiquidStack
LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.
Role Overview
This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline.
Key Responsibilities
Demand Generation & Campaign Execution
- Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
- Develop and manage ABM programs aligned to target accounts and sales priorities
- Create and optimize multi-touch nurture journeys from first engagement through MQL
Pipeline & Performance Ownership
- Drive consistent delivery of high-quality MQLs
- Monitor and optimize campaigns based on pipeline creation and conversion
- Continuously test and improve messaging, landing pages, and audience targeting
Paid Media & Digital Optimization
- Manage and optimize paid campaigns (Google, LinkedIn, programmatic)
- Improve cost efficiency and conversion performance across channels
Data & Insights
- Use data to refine targeting, segmentation, and campaign strategy
- Track performance, attribution, and ROI
Sales Alignment
- Partner closely with inside sales to provide lead intelligence and campaign insights
- Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline
Qualifications
- 3–5+ years of experience in demand generation, ABM, or lifecycle marketing
- Experience in B2B or enterprise environments
- Hands-on experience with HubSpot (or similar marketing automation platforms)
- Experience managing paid media campaigns (Google, LinkedIn, etc.)
- Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
- Ability to work independently and manage multiple campaigns simultaneously
Preferred
- Experience in data center, infrastructure, SaaS, or industrial technology industries
- Familiarity with Salesforce and attribution tools
- Experience working closely with inside sales teams
What Success Looks Like
- Increased MQL volume and quality
- Measurable pipeline growth and improved conversion rates
- Strong alignment between marketing and sales
- Scalable, repeatable demand generation programs
Why Join Us?
- Competitive pay with opportunities for overtime
- Consistent day-shift schedule
- Paid time off, holidays, and great benefits
- Be part of an industry-disrupting company with room to grow
- Work on innovative technologies in a collaborative, supportive environment
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
