Account Director, Earned Media Strategy

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Earned Media

Job Description:

Director, Earned Media, Technology (NY)

About Weber Shandwick

Weber Shandwick is a global "earned-first" communications network. We deliver award-winning campaigns that blend creative storytelling, data-driven insights, and stakeholder value. In a fast-moving, complex media landscape, we help brands break through the blur by creating cultural relevance and driving real business impact.

The Role

We are seeking a Director of Earned Media to join our dynamic Tech Practice in New York. This role is designed for a seasoned media strategist who lives and breathes B2B technology, enterprise software, and emerging tech trends (including AI, cloud, and trust infrastructure).

As a Director, you will be the earned media anchor for our top-tier tech clients. You will architect high-impact media strategies, counsel C-suite executives, and leverage our proprietary tools-including Weber I/O and our network of influencers through Weber Create-to build campaigns that win in culture. You will not just pitch stories; you will shape the strategic narratives that define the future of technology.

Key Responsibilities

Earned Media Strategy & Execution: Design and execute proactive, integrated earned media campaigns that align with client business objectives. Secure top-tier business, financial, and tech trade coverage.

Strategic Client Counsel: Serve as a trusted advisor to senior clients. Provide real-time counsel on media landscape shifts, crisis/issues management, and executive visibility opportunities.

Narrative & Message Development: Translate complex, highly technical B2B products and services into compelling, culturally resonant stories that appeal to both technical decision-makers and the broader business community.

Integrated Collaboration: Partner seamlessly with Weber I/O (analytics and AI) and Weber Create (integrated media and influencers) to ensure earned media is machine-readable, optimized for search, and integrated into broader marketing ecosystems.

Media Relations: Maintain and continuously cultivate deep relationships with key journalists, editors, and analysts at top-tier business and technology publications.

Team Leadership: Manage, mentor, and inspire a team of media specialists. Guide their professional development and ensure excellence in execution across all account operations.

Business Development: Play a critical role in agency growth by contributing strategic media insights and participating in new business pitches for the Tech Practice.

Qualifications & Skills

Experience: 8-10 years of experience in public relations, communications, or journalism, with a heavy emphasis on B2B technology within an agency environment.

Media Prowess: A proven track record of securing high-profile placements in top-tier business (e.g., WSJ, Bloomberg, CNBC) and technology trade publications. Deep, active relationships with key tech reporters.

Strategic Thinking: Exceptional ability to connect macroeconomic trends and cultural moments with enterprise tech narratives.

Writing Excellence: Outstanding written and verbal communication skills; ability to draft compelling pitches, bylines, press releases, and executive briefing materials.

Leadership: Demonstrated experience managing and developing junior talent, with a collaborative approach to working across cross-functional teams.

Agility: A high degree of adaptability and the ability to thrive in a fast-paced, matrixed, global agency environment.

$100,000 - $130,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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For US Job Seekers:

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